#33 StrategyFrame®, the digital strategy tool

In this post, you'll get a look behind the scenes of StrategyFrame®, our new strategy software. Oliver Kern is co-founder of StrategyFrame® and, as Chief Product and Learning Officer, responsible for the content of our digital strategy tool, StrategyFrame®. He holds a degree in photographic engineering and a Kellogg-WHU Executive MBA.

Martin Kundt is a board member of Know How! AG, the leading provider of learning ecosystems, based in Stuttgart. He leads the technical development of our digital strategy tool, StrategyFrame®.

Learning processes in companies have to change dramatically today. Learning is becoming more and more of a strategic task within a company, and it's fair to see it as the challenge of mastering new things in ever less time.

The StrategyFrame® software gives you one central place for everything you need in your strategy work. It's a digital companion along the workflow of end-to-end strategy development and strategy execution. StrategyFrame® is a single source for all the resources strategy makers in a company need. In the second workflow step of StrategyFrame®, the analysis, process steps and to-dos can be mapped and accessed exactly as needed.

Workflow learning and the 5 Moments of Need are two sides of the same coin. Workflow learning is known as "performance support" or, more recently, as "digital coach" or "flow learning." The 5 Moments of Need are a learning theory that describes how people learn cognitively. There are five moments. A person can:

learn something new (New) deepen knowledge (More) apply knowledge (Apply) solve a problem (Solve) relearn something once learned (Change).

At work, however, it's mainly about doing (Apply). The breakneck pace of our times and constant change processes have shifted learning methods over the years. Guidance is needed in the moment of doing. Employees and staff no longer learn in a seminar or course first and then apply what they've learned afterward.

Today, learning processes in companies revolve around the moment of apply, the point of use. Solving problems and learning something new go hand in hand.

Thinking in terms of the 5 Moments of Need requires a complete rethink of how knowledge is shared and how people learn. It means companies have to define clear workflows. The same goes for strategy processes.

AskDelphi is the platform we used to build StrategyFrame®. The entire tool puts doing front and center. What matters is the task: the context is set by the problem at hand, not by the knowledge that happens to be available.

Knowledge is added to the doing only in a second step. So users decide for themselves how much additional knowledge they need to complete a task. Depending on the user's level of strategy experience, learning can happen faster or slower.

If a new employee needs to be onboarded, for example, they can click through StrategyFrame® as they like and start making entries right away. The difference from classic training is that users can decide for themselves, based on what they already know, how much knowledge they need to actually carry out a task.

The tool gives the people responsible for strategy in a company everything they need to lead strategy processes. AskDelphi has been used successfully for more than 7 years, internationally and across a wide range of fields, including at Bayer AG, Berliner Verkehrsbetriebe, Colgate, McKinsey and Meta.

The program makes knowledge applicable and delivers practical know-how with concrete instructions for action.

Microsoft Azure has been the cloud service provider from the start. The program is hosted in Western Europe in compliance with data protection law, and no data flows anywhere else. That guarantees legally compliant operation.

We also made sure that, thanks to Microsoft Cloud Services, the platform integrates very well with other Microsoft services and with a company's existing IT environment.

Individual teams are integrated directly into the platform so that internal and external communication connect cleanly and seamlessly, usually via Microsoft Teams.

Integration happens conveniently via single sign-on, so you can use the platform right away, even as an external user.

StrategyFrame® can be used for strategy workshops and strategy analyses, and it makes results easy to present and communicate (as a PDF, for example), so the strategy actually gets lived.

StrategyFrame® also lets you track progress, and it keeps delivering strategy impulses.

The good news: not much! StrategyFrame® is a software-as-a-service solution. All you need is a working internet connection and an up-to-date browser. The tool takes care of the rest.

What matters is the mindset in the company. There should be a shared awareness that change is being implemented consistently and along a common approach. That means a transformation also takes place within the employees, and an organization should bring that intention with it. StrategyFrame® is a digital strategy tool and a technical learning platform for turning ideas into reality. Strategy isn't just invented, employees are taken along on the journey. A motivated strategy team that trusts the company and the organization plays a key role here.

Hereyou'll find more information about StrategyFrame®. With the free demo, you can dive into the first process step, "Plan the strategy process," and try the program out.