sf.pngThe future of strategy consulting

Strategy Made Simple

StrategyFrame® supports your strategy work with field-tested frameworks,
experienced coaches and AI-powered software.

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Results from client projects

What happens when a leadership team develops its own strategy.

%

share price increase in the first year after going public with a new strategy.*

>€

saved on a full market and competitive analysis compared to traditional strategy consulting.

>hrs.

saved per year by eliminating manual reports and inefficient meetings.

* Case study by PFISTERER

When are we relevant?

Where strategy really counts

8 typical strategic challenges where we create real value

Growth strategy

Grow organically, acquire or expand the portfolio: put your next growth move on solid strategic ground.

Succession & transformation

Prepare for generational change and ownership transition before it drags on.

Market & competitive strategy

Sharpen your positioning in existing and new target markets and customer segments.

Digitalization & technology

Clarify the role of IT, AI and platforms: technology as a lever for growth and efficiency.

Corporate & business unit strategy

Realign the entire organization or individual business units.

Go-to-market strategy

Align customer needs, positioning, channels and pricing model.

Product & portfolio strategy

Focus your product range: what stays, what comes, what goes.

Internationalization

Plan expansion and market entry in new countries and regions.

How we work

3 success factors for better strategy work

A clear process with a framework, experienced coaches, and innovative AI software.

The StrategyFrame® is the shared thinking architecture: guiding questions in every field lead from situation analysis to the target picture to the fields of action.

Sparring partners and facilitators with a consulting background, certified in the methodology. Your coach prepares the workshops, facilitates them, and is available in the weekly standing meeting.

Your leadership team works together in one place. The AI handles the analysis and delivers options for action; your team decides.

Once the decision is made, the platform connects goals with OKRs and projects so the strategy reaches everyday work.

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DSGVO-konform, geprüft durch heyData

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More than 200 companies already rely on StrategyFrame®

Team von PFISTERER beim Börsengang an der Frankfurter Wertpapierbörse, Mai 2025
Case study

From hidden champion to stock market star

PFISTERER pulled off Germany's first IPO of the year in May 2025: €95 million in fresh capital, with the share price nearly tripling since. The strategy behind that equity story was developed in-house by Head of Strategy Patrick Weng and his team, with StrategyFrame®AI instead of a consulting firm.

Read the case study →

Case study

Caritas Krefeld: charity 3.0

Caritas für Krefeld: strategy development for nonprofits. How a regional welfare organization built a living strategy with StrategyFrame® and set an entire organization in motion.

Read the case study →

Case study

WIK: from OEM to circularity company

WIK Group: an international hidden champion that manufactures coffee machines and household appliances, and makes climate protection of all things its core differentiator. In two workshops spanning Interlaken to Shenzhen, WIK Group used StrategyFrame® to develop a strategy that is now being rolled out across all sites, carried by 45 employees in the Catalyst Circle, not by a consulting firm.

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Strategic Decision Intelligence

An AI platform that lets you lead your company strategically.

StrategyFrame®AI combines four levels of strategic intelligence into one system that works for you.

You see what's shifting in your market before your competitors do.

Market data, competitive moves, and industry trends that matter for your strategic decisions. Not a flood of data, but a clear basis for decisions.

Your company has a clear direction that everyone on the team knows.

Strategic goals, assumptions, and options for action in one shared framework. Not a PowerPoint that disappears into a drawer, but a living strategy space.

Your team's experience feeds directly into your strategy.

Your employees see what's changing with customers and in the market, often earlier than any analysis. StrategyFrame®AI makes that knowledge systematically usable.

Every decision rests on a basis everyone knows and that keeps getting better.

The basis for decisions becomes transparent, options comparable, consequences visible. Your company builds a strategic memory that gets smarter with every decision.

StrategyFrame®AI connects all four levels into a single
Strategic Decision Intelligence.

Book a Strategy Call

About the strategy makers

StrategyFrame® is not a startup experiment: more than 200 companies guided, 30 years of consulting experience on the team, and an academic foundation from WHU. Plus a book and a podcast that rank at the top in the strategy and management categories.

Christian Underwood
Christian Underwood
CEO, Co-Founder, Podcast Host

More than 15 years of strategy work with mid-sized companies. Has seen in hundreds of projects why good strategies fail in execution. Built StrategyFrame®AI so companies can act strategically without depending on outside consultants.

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Prof. Dr. Jürgen Weigand
Co-Founder, Advisory Board, Podcast Host

Chair of Industrial Organization at WHU. He brings the academic foundation to StrategyFrame® and translates economic complexity into strategic decision models you can actually apply.

sf.pngThe strategy magazine

Even with AI, hope is not a strategy.

Part 1 and Part 2 of the digital magazine series: over 100 pages drawn from real strategy processes, not from a textbook.

  • The independent study: 15 interviews in seven companies by Prof. Dr. Julia Hautz (University of Innsbruck) show what AI really delivers in strategy work
  • The architecture behind it: the four levels of strategic intelligence
  • Four real cases: PFISTERER, Fabromont, Caritas Krefeld & Meerbusch, and the StrategySummit insights
Get the digital magazine series
sf.pngStrategyFrame®AI

30 minutes. Confidential. As equals.

No pitch. No demo appointment. An open conversation with a sparring partner who advises senior executives and works at the intersection of AI and strategy himself.

For executives who want to take strategy development into their own hands: whether you need a new strategy, execution is stalling, or you want to check whether the company is still on course.

Book a strategy call

FAQs - Frequently asked questions

StrategyFrame®AI is built for mid-sized companies, typically between 50 and 5,000 employees, with a leadership team that owns its strategic decisions.