The proven method that enables over 75% of your organization to understand and implement the strategy
StrategyActivation distills complex strategies into clear messages, makes them tangible, and ensures a shared understanding across your entire company.
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What if every team understood the strategy – and knew exactly how to reach their goals?
StrategyActivation is a systematic approach to conveying strategy in a way that not only ensures understanding but also fosters ownership. The focus is not on traditional presentations, but on co-creating a shared strategic narrative.
Understand and advance strategy together
When everyone knows what truly matters, teams pull in the same direction – turning strategic goals into measurable outcomes.
Bring strategic clarity to complex ideas
Even abstract objectives become tangible through powerful visuals, clear language, and – most importantly – the perspectives of those who are responsible for implementation.
Create active engagement instead of silent resistance
Our method gives employees a voice and equips leaders with the tools to shape change collaboratively with the organization.
+75% of employees can actively explain and pass on the strategy after the rollout
4x higher emotional anchoring of strategic goals through visual storytelling methods
95% of key concerns are identified in advance and translated into productive action
-50% less friction losses due to misunderstandings thanks to collective strategy picture
1% of working time is enough to permanently anchor strategy in everyday life
When everyone shares the same mental image, strategy becomes a common driver
Heat analysis & stakeholder interviews
30 core perspectives within the organization reveal what is truly understood – and where hurdles or untapped potential lie.
Big Picture Development
A strategic visual story that explains the strategy based on your company’s culture, metaphors, and language. No generic illustrations – but a vivid narrative of your company’s future.
Strategy Challenge
Within 4 weeks, the strategic big picture is anchored in the entire organization. A collective understanding of the strategy is created through shared storytelling, targeted reflection and active participation.
Strategic Sensemaking
Strategies only take hold when leaders interpret them in their own context. Sensemaking translates abstract content into concrete action areas, making strategy actionable in day-to-day operations.
Strategy in Daily Work
Short monthly impulses bring the strategy to where it needs to work – the team. Visually guided, emotionally anchored, and jointly reflected – to ensure lasting relevance in daily business.
Performance measurement & benchmarking
Impact Measurement & Benchmarking
All insights from the activation are captured in a measurable system – creating a foundation for targeted development, data-driven decisions, and continuous improvement in leadership, culture, and execution.
From plan to practice: how strategy comes alive in everyday business
Strategy becomes impactful when people don’t just understand it – but actively support it. StrategyActivation creates clarity, ownership, and real engagement – directly within your daily operations.
Discussions with key people make it clear how the strategy is really being received. In this way, misunderstandings, concerns or opportunities become visible long before they become a problem.
Each term in the Big Picture is visualized by concrete scenes. Abstract strategic concepts thus become emotional, suitable for everyday use and practicable - in the mind, on paper and in conversation.
Teams analyze their current status in short reflection rounds. This creates orientation, strengthens cohesion and makes strategic goals tangible in everyday life.
All contributions from the team rounds flow together anonymously, are automatically sorted and evaluated in real time using artificial intelligence.
What works well in the teams is collected, brought together and made accessible to everyone. In this way, the organization learns from its own experiences.
Each team defines its own goals based on strategic fields of action. This creates personal responsibility, a sense of purpose and a high level of identification.
Strategic work is integrated into existing routines. No overhead, no new tools - our methods work in MS Teams, Zoom & Co. just as well as in on-site jour fixe meetings.
Strategy becomes impactful when people don’t just understand it – but actively support it. StrategyActivation creates clarity, ownership, and real engagement – directly within your daily operations.
Book a strategy session nowThe final building block that takes strategy from the C-suite into the heart of the organization
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