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April 23/24, 2026 in Munich

StrategySummit 2026

The strategy event for SMEs: future-oriented, practical and with clear ways in which companies can effectively shape their own strategy work.

Our partners for the StrategySummit 2026

Real strategy makers report from the field

As every year, we invite you to joint discussions and keynote speeches. The StrategySummit brings together strategists from the SME sector.

100 strategists at your level

We are inviting 100 experienced strategy makers for each of the two days. This gives you the opportunity to talk to experienced strategy makers about your questions,

Practical experience instead of boring theory

Every year, we strive to provide real insights into strategic work. The Summit focuses on current challenges and opportunities for SMEs.

Transparent and discreet

Our StrategySummit is not about saving face and holding political discussions. It's about a genuine exchange at eye level - this is the only way the community can grow.

Our speakers at StrategySummit 2026

Here you will find a selection of the strategists who will be on stage this year.

Christian Underwood
Christian Underwood
CEO StrategyFrame®AI
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Prof. Dr. Jürgen Weigand
Chair of Industrial Economics (WHU)
Dr. Léa Steinacker
Chief Executive Officer, GaiaLogic AG
Daniel Theobald
Chief Financial Officer, StrategyFrame®AI
Patrick Weng, Head of Strategy PFISTERER 
Patrick Weng
Head of Strategy, PFISTERER
Prof. Dr. Wolfgang Blättchen
Chairman of the Supervisory Board, PFISTERER
Professor Julia Rapp-Hautz
Professor of Strategic Management, University of Innsbruck
Daniel Venuso
Head of Function Strategy & Business Development, WIK Group
Fabian Wennemer
Chief Product Officer, StrategyFrame®AI
Sascha Dongowski
Managing Director, Cedura
Robert Wreschniok
Chief Executive Officer, TATIN INSTITUTE
Dr. Lina Sofie von Fricken
Head of ESG & Strategic Development, Big Dutchman
Uwe Klötzner
Co-CEO, Red Heights AG
Marco Dalla Bona
Managing Director, Fabromont AG
Marius Pfeiffer
Chief Growth Officer, StrategyFrame®AI
Stefanie Kuhnhen
Brand Strategy Executive
Dr. Achim Wapniewski
Chief Executive Officer, ensign advisory GmbH
Sammy Gebele
Chief Executive Officer, SAWOO GmbH
Aleksander
Aleksandar Dukanovic
Chief Technology Officer, StrategyFrame®AI

agenda

Consultant Summit - April 23, 2026

time

topic

9:00 a.m. - 9:30 a.m.

check-in

9:30 a.m. - 9:45 a.m.


Welcome Christian Underwood, Prof. Dr. Jürgen Weigand

9:45 a.m. - 11:00 a.m.

Keynote: Strategic Decision Intelligence
Christian Underwood, Dr. Léa Steinacker, Sascha Dongowski, Robert Wreschniok

11:00 a.m. -
11:30 a.m.

Coffee break and networking

11:30 a.m. - 12:30 p.m.


practical workshops 2 × 25 minutes Deep Dive

  • AI in strategy development and implementation
  • AI in organizational development
  • AI in market analysis and monitoring

12:30 p.m. - 2:00 p.m.

Lunch break
including meals

2:00 p.m. - 2:30 p.m.

Presentation and interview: How effective is an AI-supported strategy process really?
Prof. Dr. Jürgen Weigand, Prof. Dr. Julia Rapp-Hautz

2:30 p.m. - 3:00 p.m.

Panel discussion
Marius Pfeiffer, Dr. Achim Wapniewski, Uwe Klötzner, Stefanie Kuhnhen

3:30 p.m. - 3:45 p.m.

Live podcast: Sales and marketing in the age of AI
Sammy Gebele, Christian Underwood

3:45 p.m. - 4:30 p.m.

Keynote: From hidden champion to stock market star
Patrick Weng

4:30 p.m. - 5:00 p.m.

Farewell
Christian Underwood, Prof. Dr. Jürgen Weigand

5:00 p.m. - 7:00 p.m.

Reception

C-Level Summit - April 24, 2026

time

topic

9:00 a.m. - 9:30 a.m.

check-in

9:30 a.m. - 9:45 a.m.


Welcome Christian Underwood, Prof. Dr. Jürgen Weigand

9:45 a.m. - 11:00 a.m.

Keynote: Strategic Decision Intelligence
Christian Underwood, Dr. Léa Steinacker, Sascha Dongowski, Robert Wreschniok

11:00 a.m. - 11:30 a.m.

Coffee break and networking

11:30 a.m. - 12:15 p.m.

Keynote: Sustainability as a competitive advantage
Daniel Venuso

12:15 p.m. - 12:45 p.m.

Presentation and interview: How effective is an AI-supported strategy process really?
Prof. Dr. Jürgen Weigand, Prof. Dr. Julia Rapp-Hautz

12:45 p.m. - 2:15 p.m.

Lunch break
including meals

2:15 p.m. - 3:15 p.m.

Keynote & Panel Discussion: From Hidden Champion to Stock Market Star
Patrick Weng, Prof. Dr. Blättchen, Christian Underwood

3:15 p.m. - 3:45 p.m.

Coffee break and networking

3:45 p.m. - 4:00 p.m.

Fireside Chat: 9 at a stroke: Group, regional, and portfolio strategy
Dr. Lina von Fricken, Daniel Theobald

4:00 p.m. - 4:45 p.m.

Live podcast: Fabromont's strategic journey
Marco Dalla Bona, Christian Underwood

4:45 p.m. - 5:00 p.m.

Farewell
Christian Underwood, Prof. Dr. Jürgen Weigand

5:00 p.m. - 7:00 p.m.

Reception

Secure your ticket for StrategySummit 2026 now!

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23.04.2026: Consultant Summit

249 €

Exclusively for experienced strategy consultants and small consulting firms

  • Exchange with other strategy makers
  • Insights into strategy work with the StrategyFrame®AI
  • Presentations and impulses from our partner network
Buy ticket

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24.04.2026: CXO & Investor Summit

499 €

Exclusively for managing directors, board members, heads of strategy, private equity and supervisory board members

  • Exchange with other strategy makers
  • Insights into strategy work with the StrategyFrame®AI
  • Presentations and impulses from experienced managing directors and strategists
Buy ticket

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The press is unanimous: StrategyFrame®AI is changing strategy work

Of course, we are not doing this alone, but together with our customers and partners. That's why we'll be presenting the latest features of our StragtegyFrame®AI at the StrategySummit, alongside reports from our customers.

Secure your ticket now

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Our host

"One thing is certain in these uncertain times: hope is not a strategy. As hosts of the podcast and authors of the book of the same name, it is therefore particularly important to us to demystify the myth of strategy and provide suggestions on how to win with strategic work in these times.

For this reason, we look forward to welcoming you to our StrategySummit on April 23/24, 2026. In addition to exciting keynotes and panel discussions, the focus of this unique event will be on exchanging ideas with the strategy community - we look forward to seeing you there!"

Christian Underwood (CEO StrategyFrame®) & Prof. Dr. Jürgen Weigand (Chair of Industrial Organization, WHU)

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Venue

StrategySummit 2026 will once again take place at Munich Colab this year.

Freddie-Mercury-Straße 5 in 80797 Munich

FAQs - Frequently asked questions

The agenda for the Strategy Summit is not drawn up well in advance, but deliberately together with the participants. During the preparation phase, it becomes clear which topics are currently really relevant, who can provide impetus and which issues should take center stage. This is why it is only then that we decide which speakers will be there.

If you have a topic that is of particular value to the community - be it for the Consultant Summit on 23.04.2026 (exclusively for experienced strategy consultants and small consulting firms) or the CXO Summit on 24.04.2026 (exclusively for managing directors, board members and heads of strategy) - you can contact the Strategy Frame team at any time and suggest your topic. To do so, please contact Alexandra Schneider at alexandra@strategy-frame.com