Turning your Strategy into great Decisions
StrategyFrame®AI started with a simple question: why do so many strategies fail, even though so much time, money and energy goes into them?
So we started rethinking strategy work. Simpler. Clearer. Closer to the decisions that actually matter. First came the StrategyFrame®, a method that strips strategy down to the essentials. Then the platform. Then an entire ecosystem.
Today, StrategyFrame®AI is the leading AI platform for strategy work in mid-sized companies. More than 100 companies use it, because better decisions are the one competitive advantage nobody can copy.
Book a Strategy CallThe StrategyFrame® ecosystem
Understand strategy work better. Make potential visible. Join a movement that is redefining strategy work in mid-sized companies.
The Strategy Book
The book "Hope Is Not a Strategy" clears away the usual strategy myths and walks through every step of strategy work across the entire process. It delivers exactly the knowledge you need at each point in the workflow. With inspiration and real-world examples, it offers concrete, field-tested guidance for developing and executing strategy.
Buy the book
The strategy magazine
Strategies get developed, approved, communicated. And then? They disappear into day-to-day business. Not because they are bad, but because organizations aren't decisive enough to execute them. This first installment of the four-part magazine series "Hope Is Not a Strategy II" shows why classic strategy processes hit their limits, how AI exposes strategic weak spots and what organizations need in order to make good decisions consistently.
Download the magazines
The Strategy Podcast
In the strategy and AI podcast "Hope Is Not a Strategy," Christian Underwood and Prof. Dr. Jürgen Weigand show every week how artificial intelligence is changing strategy work and how companies benefit from it. No dry theory, just real examples from companies that use AI as a strategic enabler or have put it at the center of their business model.
Listen to the podcast
The StrategyFrame®
Simplify your entire strategy process with StrategyFrame® and guide your company through strategy development and execution with real focus. The StrategyFrame® puts your strategy on a single page instead of 273 PowerPoint slides.
Explore the StrategyFrame®
The Strategy Report 2026
Strategy work in the age of artificial intelligence: how strategic decision intelligence enables your organization to make good strategic decisions consistently, even when uncertainty is the normal state of things.
Read the Strategy Report
The partner program
Become part of an exclusive network of strategy makers. Three steps make you a certified StrategyFrame® partner, with access to our platform, real client projects and a strong community. A partnership for everyone who wants to redefine strategy.
Become a Partner
The Maturity Check
Identify your strategic blind spots and unlock untapped potential. In five minutes, find out where your strategy supports decisions and where it slows them down. Get concrete options for action from our StrategyFrame®AI and discuss the results in a free debriefing with one of our strategy experts.
Start the Maturity CheckWhen strategy makes headlines
StrategyFrame® and our work in selected business and trade media.
Investment Week
"Automated consultants: how 35 AI agents are shaking up mid-sized companies"
Read the article
Wirtschaftswoche
"With StrategyFrame®, Christian Underwood makes strategy consulting affordable for mid-sized companies"
Read the article
Our team
Our advisory board
Become part of StrategyFrame®
Ambitious growth targets, freedom and a strong sense of team define the StrategySpirit
At StrategyFrame®, we give everything to enable companies to do strategy themselves. We combine visionary and pragmatic thinking and action across all of our products and services: in the software, in one-on-one coaching and in our Academy.
We value the wide latitude everyone has to work their own way and contribute ideas, while keeping close personal contact within the team. Can you keep the shared StrategySpirit alive remotely?
No problem, but the most special moments come at our internal StrategyCamps or at our annual event, the StrategySummit, where we bring managing directors and strategy visionaries together in one place, build connections and spark new strategic thinking.
- A shared goal: growth and development.
- Room for your personality and your ideas.
- Close collaboration as equals
- StrategySpirit: internal StrategyCamp events and the annual StrategySummit.
Want to be part of our journey? Explore your options now.
Our open positions
Freelance Strategy Maker
Classic "consulting" isn't your thing (anymore)? You want to coach companies, and you're looking for a proven method and digital solution to guide clients through strategy work in particular? Great. Become a Strategy Coach with the StrategyFrame® and give your (new) clients exactly what they need to shape their change process strategically.
You're the right fit if:
- You already guide companies through strategic challenges on your own
- You inspire people: managing directors, teams, and partners alike.
- You build partnerships that genuinely benefit both sides
Start making an even bigger impact. Join StrategyFrame® and guide your clients as a strategy maker with our innovative solutions in your toolbox.
Send us an emailOpen Application
Excited about our approach and convinced that your skills and personality are a perfect fit? We'd love to hear from you.
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