Turning your Strategy into great decisions
StrategyFrame® arose from a simple question: Why do so many strategies fail—even though so much time, money, and energy are invested in them?
So we started to rethink strategy work. Simpler. Clearer. Closer to the decisions that really matter. This first resulted in StrategyFrame® —a methodology that reduces strategy to its essentials. Then came the platform. Then an entire ecosystem.
Today, StrategyFrame®AI is the leading AI platform for strategy work in medium-sized businesses. Over 100 companies use it—because better decisions are the only competitive advantage that cannot be copied.
Book your strategy sessionThe StrategyFrame® ecosystem
Gain a better understanding of strategy work. Reveal potential. Become part of a movement that is redefining strategy work in small and medium-sized enterprises.
The Strategy Book
The book "Hope is not a strategy" dispels previous myths about strategy and highlights the individual steps involved in strategy work throughout the entire process. It offers tailored knowledge along the workflow. With inspiration and real-life examples, it provides concrete, tried-and-tested guidance for strategy development and implementation.
Buy book
The Strategy Podcast
In the strategy and AI podcast "Hope is not a strategy," Christian Underwood and Prof. Dr. Jürgen Weigand show every week how artificial intelligence is changing strategy work—and how companies can benefit from it. No gray theory, but real-life examples from companies that use AI as a strategic enabler or have placed it at the center of their business model.
Listen to the podcast
The StrategyFrame®
Simplify your entire strategy process with StrategyFrame® and guide your company through strategy development and implementation with focus. StrategyFrame® puts your strategy on one page instead of 273 PowerPoint slides.
About StrategyFrame®
The Partner Program
Become part of an exclusive network of strategy makers. In three steps, you can become a certified StrategyFrame® partner—with access to our platform, real customer projects, and a strong community. A partnership for everyone who wants to redefine strategy.
Become a partner
The Maturity Check
Identify your strategic blind spots and activate untapped potential. Find out in 5 minutes where your strategy supports decisions—and where it slows them down. Get concrete options for action from our StrategyFrame®AI and discuss the results in a free debriefing with one of our strategy experts.
Start maturity checkWhen strategy makes headlines
StrategyFrame® and our work in selected business and trade media.
business week
"Christian Underwood makes strategy consulting affordable for small and medium-sized businesses with StrategyFrame."
To the article
Our team
Our advisory board
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Ambitious growth targets, freedom & cohesion characterize the StrategySpirit
At StrategyFrame, we do everything we can to enable companies to create their own strategy. We combine visionary and pragmatic thinking and action in all our products and services: in our software, in our personal coaching and in our Academy.
We value the great freedom to work individually and to contribute ideas, while maintaining close personal contact within the team. Remotely maintain the common StrategySpirit?
No problem, but we experience very special moments at the internal StrategyCamps or our annual event, the StrategySummit, where we bring managing directors and strategy visionaries together in one place, network and provide strategic impetus.
- Common goal: growth and further development.
- Space for your personality & ideas.
- Close cooperation at eye level
- StrategySpirit: internal StrategyCamp events & the annual StrategySummit.
Would you like to be part of our journey? Discover your opportunities now.
Our open positions
Self-employed strategy maker
Traditional "consulting" is not (or no longer) your thing? Do you want to coach companies and are you looking for a proven method & digital solution to explicitly support clients in their strategy work? That's great! Become a strategy coach with the StrategyFrame® and provide your (new) customers with exactly what they need to strategically shape their change process.
You are the right person if:
- You already lead companies independently through strategic challenges
- You inspire people: whether managing directors, teams or partners.
- You shape partnership as genuine mutual enrichment
Start making an even greater impact. Become part of StrategyFrame, accompany your clients as a strategy maker with our innovative solutions in your toolbox.
Write to us by emailUnsolicited application
Are you enthusiastic about our approach and do you feel that your skills and personality make you the perfect fit for us? We look forward to receiving exciting unsolicited applications!
Write to us by email