Strategy book

Hope is not a strategy

The book for strategy makers

"With the StrategyFrame, Jürgen and Christian are liberating strategy from the clutches of BCG, McKinsey & Co. and doing pioneering work. They are providing pragmatic entrepreneurs with the tools and ideas they need to easily enter the strategy process with their teams."

Rainer Koppitz, CEO & Co-Founder at KATEK SE

"Hope Is Not A Strategy brings to life the transformative power of strategic thinking when properly planned and executed. It delivers you an actionable playbook designed to help unlock strategic thinking for real, measurable business impact."

Brandon Carson, Vice President, Global Leadership Academy at Walmart

"The strategy process is a learning process and formulation work. The StrategyFrame® ensures absolute clarity for all stakeholders throughout the entire process."

Steffen Bersch, CEO of the SSI SCHAEFER Group

"As a medium-sized company, we are real doers. The StrategyFrame® was not a theoretical process, but we were able to apply it directly in practice and uncover new potential."

Alexander Clees, Managing Director at CLEES Group

"With the StrategyFrame®, we have created a content platform for strategic dialog and developed a storyline that is simply convincing."

Tanja Bücherl, Senior Vice President Group Accounting at FP&A & IR, GRAMMER AG

"This book is a gem. It not only provides a sound foundation for thinking strategically, but offers powerful tools for translating these ideas into practice in a rapidly changing environment. A valuable field guide for creating winning strategies, applicable to managers at every level."

William G. Pietersen, Professor, The Practice of Management at Columbia Business School

"With StrategyFrame®, we were able to learn a lot about our own realities, redefine our focus together and define clear areas of action for successful further development."

Dr. Dirk Andres, lawyer, restructuring consultant and insolvency administrator at AndresPartner

"The StrategyFrame® creates real movement and breaks up thought patterns. The result is concrete impetus for implementation and sustainable progress."

RA Max Schumacher , Managing Director of the Federal Association of the German Foundry Industry e.V.

Order and inspiration for your strategy process

The book dispels previous strategy myths and sheds light on the individual steps of strategy work throughout the entire process. It offers tailor-made knowledge along the workflow. With inspiration and real practical examples, it provides concrete, tried-and-tested guidance for strategy development and implementation.

Knowledge along the workflow

Creating a strategy is an immense feat of strength for entrepreneurs, managers and employees. This book dispels previous strategy myths and sheds light on the individual steps of strategy work throughout the entire process. It offers tailor-made knowledge along the workflow. This will help you bring order to your strategy process, develop a clear and comprehensible picture of your realignment with your team and generate strategic know-how and momentum among all participants and stakeholders.

Workbook for strategy teams

Whether at the top management level of a corporation or in an owner-managed medium-sized company: This book makes strategy tangible, relatable and applicable. A book for everyone who wants to do strategy and wants to get started right away. With concrete, tried-and-tested instructions for strategy development and implementation. This makes the strategy process a success while you are still reading.

From the book straight to the workshop

The templates for analysis can be used directly for joint teamwork in strategy workshops. Cut them out or download them and get started. Agendas, room set-up and everything you need for the success of a real strategy workshop.

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About us

The authors

Christian Underwood (left) is an entrepreneur and consultant with over 15 years of consulting experience in strategy, transformation and innovation processes in SMEs, family-owned and listed companies. He is also co-founder and CEO of the SaaS provider StrategyFrame GmbH and co-host of the leading German strategy podcast "Hoffnung ist keine Strategie". He holds a Master's degree in Political Science South Asia from the University of Heidelberg, an MBA in General Management from WHU and a Post Graduate Diploma in Digital Business from EMERITUS (MIT Sloan + Columbia Business School).

Prof. Dr. Jürgen Weigand has been Deputy Rector and Vice Rector Academic Programs at WHU - Otto Beisheim School of Management since 2015. He is Professor of Economics and Academic Director of the Institute for Industrial Economics and the Institute for Responsible Management at WHU. His areas of specialization include corporate and competitive strategy and corporate governance. He has over 20 years of consulting experience with companies and in the public sector. He is also co-founder and chairman of the advisory board of StrategyFrame® GmbH and co-host of the podcast "Hope is not a strategy".

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