These are our customers 

“With StrategyFrame®AI, Jürgen and Christian are freeing strategy from the clutches of BCG, McKinsey & Co., thereby breaking new ground.”

"With the StrategyFrame, we were able to guide the entire 'EWM family' through a structured process that allowed us to turn our EWM DNA into a written strategy. Working with Christian has helped us a lot in transforming our family business to the next level of professionalism."

"The StrategyFrame® is both theoretically sophisticated and has a very practical and systematic structure. It has the advantage of presenting the content to the user in a concise and clear form."

"StrategyFrame®AI has helped us to set clear priorities in a difficult wholesale environment. Thanks to the market intelligence and a structured strategy process, we were able to align ourselves in a targeted manner."

"The StrategyFrame and StrategyActivation have massively accelerated our strategy process. Through participation and co-design on an end-to-end strategy platform - from strategy development to weekly OKR tracking - strategy work becomes a real added value for all managers on a day-to-day basis."

“Christian and the StrategyFrame®AI team really push every organization to define a clear, simple strategy. They ruthlessly identify where the organization stands today and, based on that, develop action plans that make the strategic goals achievable. This is what truly sets StrategyFrame®AI apart from traditional strategy consultancies—and that’s the key to its success. It’s a lot of fun working with Christian and the team!”

"We are extremely grateful that Christian Underwood, who normally works with companies from the private sector, got involved with us. He even tailored his concept specifically to our needs. This perfect blend of the two worlds - free enterprise and charity - has helped us to change our perspectives and see new ways forward. Christian's innovative approaches and his ability to combine the best practices from both areas have enriched us enormously and helped us to take our strategy work to a new level."

"The strategy workshop with Strategy Frame was a complete success. The structured ideation methodology helped us to set clear priorities and develop innovative approaches for our business. We were particularly impressed by the combination of well-founded moderation and practical implementation. Absolutely recommendable!"

"StrategyFrame will establish itself as a central planning and strategy tool. Its biggest advantage is its end-to-end transparency: everyone involved always has access to the latest information, status and responsibilities. This reduces queries and promotes mutual understanding. At the same time, StrategyFrame brings the necessary structure to complex projects and long-term strategies. Thanks to clear frameworks and processes, work becomes more focused, goals are pursued more precisely and resources are used more efficiently. This combination of transparency and structure will also lead to greater speed: Decisions are made more quickly on a solid basis, coordination is more effective and implementation gains significant speed. StrategyFrame is therefore a valuable enabler for agile and successful transformation."

"We specifically chose Christian and StrategyFrame®. The ability to precisely recognize the specifics of our industry and the requirements of our company and to align the process accordingly completely convinced us. As a result, we were able to start a tailor-made strategy process in a short space of time, which helps us to make well-founded decisions for the future. Thanks to the precise analysis and targeted process design, we can develop a future-proof strategy that prepares us ideally for all upcoming challenges."

"With the support of StrategyFrame®AI, we at Cofinity-X have succeeded in shaping our strategy approaches, which were previously scattered across numerous documents, into a clear and consistent overall picture in just a few weeks. Our strategic direction is now much clearer than before and our employees feel actively involved in the strategy work."

“If you’re a small company with limited resources looking to grow effectively, StrategyFrame® is for you. We wouldn’t have achieved the same results without it. Its AI-driven, self-guided approach asked the right questions to challenge our assumptions, so that we now have a high-impact strategy we believe in and are implementing.”

"The StrategyFrame® process has given us a clear framework for our strategy work in the area of quality & sustainability. Thanks to it, we were able to create synergies between our departments and focus on what really matters."

"With the StrategyFrame®, you transform the strategy process into an implementable overall package that can ultimately be supported by everyone involved."

"Solid strategic thinking meets innovative methods - Christian Underwood and his team create real movement and break up thought patterns. The result is concrete results and sustainable progress."

"The StrategyFrame® Academy and the StrategyFrame® digital modules - from Market Intelligence to Strategy Activation - have helped us to rethink strategy work, make it effective and secure our growth in the long term."

"StrategyFrame® is a gem. It not only provides a sound foundation for thinking strategically, but offers powerful tools for translating these ideas into practice in a rapidly changing environment. A valuable field guide for creating winning strategies, applicable to managers at every level."

"Thanks to StrategyFrame, we were able to quickly adapt our strategy framework and integrate it into our medium-term planning. Clear transparency and high feasibility for all operational areas - absolutely "best value for money"! - for anyone who wants to restructure their strategy process."

"StrategyFrame®, with its strategic know-how and efficient and structured process, helped us to develop a clear product strategy for DFBnet that allows us to focus on future opportunities, challenges and ambitious goals."

"The strategy process is a learning process and formulation work. The StrategyFrame® ensures absolute clarity for all stakeholders throughout the entire process."

"As a medium-sized company, we are real doers. The StrategyFrame® was not a theoretical process, but we were able to apply it directly in practice and uncover new potential."

"Our organization is entering a new and challenging phase. Through the process we have had a strong sparring partner in Christian Underwood and team. They have supported the overall process and were integral members of the "roadmap team", allowing them to quickly and efficiently impact the thought processes and drive important topics, motivating people to keep the goal of a future roadmap in focus. Christian Underwood and team brought strong expertise, knowledge and skills to the process and through their open, creative and energetic approach, we were able to achieve the desired result."

"Working with Mr. Underwood and his team was a real turning point for us at BILSTER BERG. This was the basis for our new brand and positioning, which focuses on the essentials: performance for our automotive customers."

"As insolvency administrators and restructuring consultants, we know what really matters when it comes to good advice. With Christian Underwood and his team, we were able to learn a lot about our own realities, redefine our focus together and define clear fields of action for the successful further development of our law firm."

"Christian is unbeatable at formulating a clear and successful strategy from a vague idea or a disorganized concept."

"With a lot of power and creativity, Christian & team transform the strategy process into a digestible overall package that can ultimately be supported by everyone involved."

"The StrategyFrame® creates real movement and breaks up thought patterns. The result is concrete impetus for implementation and sustainable progress."