logo
Leading companies trust StrategyFrame®

These are our clients 

See for yourself what they have experienced

Rainer Koppitz
"With the StrategyFrame®, Jürgen and Christian are freeing strategy from the clutches of BCG, McKinsey & Co. and doing pioneering work."
Rainer Koppitz
CEO & Co-Founder, KATEK SE
Susanne Szczesny-Oßing
"With the StrategyFrame, we were able to guide the entire 'EWM family' through a structured process that allowed us to turn our EWM DNA into a written strategy. Working with Christian has helped us a lot in transforming our family business to the next level of professionalism."
Susanne Szczesny-Oßing
Chairwoman, EWM GmbH
Prof. Dr. Dr. h.c. mult. Hermann Simon
"The StrategyFrame® is both theoretically sophisticated and has a very practical and systematic structure. It has the advantage of presenting the content to the user in a concise and clear form."
Prof. Dr. Dr. h.c. mult. Hermann Simon
Inventor of the "hidden champions", pricing guru, Thinkers50 Hall of Fame laureate, Simon-Kucher, Founder & Honorary Chairman
Rüdiger Rath
"The StrategyFrame and StrategyActivation have massively accelerated our strategy process. Through participation and co-design on an end-to-end strategy platform - from strategy development to weekly OKR tracking - strategy work becomes a real added value for all managers on a day-to-day basis."
Rüdiger Rath
CEO, Cancom
Patrik Heider
"Christian and the StrategyFrame® team really push every organization into a clear, simple strategy definition. They relentlessly uncover where the organization stands today and, based on this, develop fields of action that make the strategic goals achievable. The latter definitely sets StrategyFrame® apart from traditional strategy consultancies - that's where its success lies. It's a lot of fun working with Christian and the team!"
Patrik Heider
CEO, NFON AG
Dana Glöß
"We are extremely grateful that Christian Underwood, who normally works with companies from the private sector, got involved with us. He even tailored his concept specifically to our needs. This perfect blend of the two worlds - free enterprise and charity - has helped us to change our perspectives and see new ways forward. Christian's innovative approaches and his ability to combine the best practices from both areas have enriched us enormously and helped us to take our strategy work to a new level."
Dana Glöß
Board of Directors, Caritas Krefeld
Mark Pollok
"The strategy workshop with Strategy Frame was a complete success. The structured ideation methodology helped us to set clear priorities and develop innovative approaches for our business. We were particularly impressed by the combination of well-founded moderation and practical implementation. Absolutely recommendable!"
Mark Pollok
CEO, Trenkwalder Group AG
 Dr. med. Katja Pütter-Ammer and Dr. med. Dr. oec. Richard Ammer
"StrategyFrame will establish itself as a central planning and strategy tool. Its biggest advantage is its end-to-end transparency: everyone involved always has access to the latest information, status and responsibilities. This reduces queries and promotes mutual understanding. At the same time, StrategyFrame brings the necessary structure to complex projects and long-term strategies. Thanks to clear frameworks and processes, work becomes more focused, goals are pursued more precisely and resources are used more efficiently. This combination of transparency and structure will also lead to greater speed: Decisions are made more quickly on a solid basis, coordination is more effective and implementation gains significant speed. StrategyFrame is therefore a valuable enabler for agile and successful transformation."
Dr. med. Katja Pütter-Ammer and Dr. med. Dr. oec. Richard Ammer
Managing Partners, MEDICE
Dominik Wirth 
"We specifically chose Christian and StrategyFrame®. The ability to precisely recognize the specifics of our industry and the requirements of our company and to align the process accordingly completely convinced us. As a result, we were able to start a tailor-made strategy process in a short space of time, which helps us to make well-founded decisions for the future. Thanks to the precise analysis and targeted process design, we can develop a future-proof strategy that prepares us ideally for all upcoming challenges."
Dominik Wirth 
Managing Director, Zwickauer Energieversorgung GmbH 
"Hope Is Not A Strategy brings to life the transformative power of strategic thinking when properly planned and executed. It delivers you an actionable playbook designed to help unlock strategic thinking for real, measurable business impact."
Brandon Carson, Vice President, Global Leadership Academy at Walmart
"The strategy process is a learning process and formulation work. The StrategyFrame® ensures absolute clarity for all stakeholders throughout the entire process."
Steffen Bersch, CEO of the SSI SCHAEFER Group
"As a medium-sized company, we are real doers. The StrategyFrame® was not a theoretical process, but we were able to apply it directly in practice and uncover new potential."
Alexander Clees, Managing Director at CLEES Group
"With the StrategyFrame®, we have created a content platform for strategic dialog and developed a storyline that is simply convincing."
Tanja Bücherl, Senior Vice President Group Accounting at FP&A & IR, GRAMMER AG
"This book is a gem. It not only provides a sound foundation for thinking strategically, but offers powerful tools for translating these ideas into practice in a rapidly changing environment. A valuable field guide for creating winning strategies, applicable to managers at every level."
William G. Pietersen, Professor, The Practice of Management at Columbia Business School
"With StrategyFrame®, we were able to learn a lot about our own realities, redefine our focus together and define clear areas of action for successful further development."
Dr. Dirk Andres, lawyer, restructuring consultant and insolvency administrator at AndresPartner
Stefanie Sumfleth
"The StrategyFrame® process has given us a clear framework for our strategy work in the area of quality & sustainability. Thanks to it, we were able to create synergies between our departments and focus on what really matters."
Stefanie Sumfleth
Vice President Corporate Responsibility & Technical Product, bonprix Handelsgesellschaft mbH
Mirko Mondan
"With the StrategyFrame®, you transform the strategy process into an implementable overall package that can ultimately be supported by everyone involved."
Mirko Mondan
Managing Director, DORFNER Holding
Attorney Max Schumacher
"Solid strategic thinking meets innovative methods - Christian Underwood and his team create real movement and break up thought patterns. The result is concrete results and sustainable progress."
Attorney Max Schumacher
Managing Director, Federal Association of the German Foundry Industry e.V.
Patrick Weng
"The StrategyFrame® Academy and the StrategyFrame® digital modules - from Market Intelligence to Strategy Activation - have helped us to rethink strategy work, make it effective and secure our growth in the long term."
Patrick Weng
Head of Strategy , PFISTERER 
William G. Pietersen
"StrategyFrame® is a gem. It not only provides a sound foundation for thinking strategically, but offers powerful tools for translating these ideas into practice in a rapidly changing environment. A valuable field guide for creating winning strategies, applicable to managers at every level."
William G. Pietersen
Professor, The Practice of Management, Columbia Business School, New York, ex-CEO Leverfoods, ex-CEO Tropicana,
Christian Steinkamp
"Thanks to StrategyFrame, we were able to quickly adapt our strategy framework and integrate it into our medium-term planning. Clear transparency and high feasibility for all operational areas - absolutely "best value for money"! - for anyone who wants to restructure their strategy process."
Christian Steinkamp
Director Group Controlling, HOPPECKE
Kathrin Stiehl
"StrategyFrame®, with its strategic know-how and efficient and structured process, helped us to develop a clear product strategy for DFBnet that allows us to focus on future opportunities, challenges and ambitious goals."
Kathrin Stiehl
Innovation Manager/ Innovation, Technology & Operations, DFB GmbH & Co. KG
Steffen Bersch
"The strategy process is a learning process and formulation work. The StrategyFrame® ensures absolute clarity for all stakeholders throughout the entire process."
Steffen Bersch
CEO, SSI SCHÄFER Group
Alexander Clees
"As a medium-sized company, we are real doers. The StrategyFrame® was not a theoretical process, but we were able to apply it directly in practice and uncover new potential."
Alexander Clees
Managing Director, CLEES Group
"If you want, you can carry out the process completely independently - Detailed information and background knowledge supplemented by concrete instructions - Practical templates"
Martin Kundt, Vorstand bei Know How! AG
"Easy to understand and understandable - the strategy framework clearly guides you through the process and helps you find an actual strategic direction. Overall, the Strategyframe is a valuable resource for companies that want to optimize their strategic alignment."
Stefan Kircher, Geschäftsführender Gesellschafter bei MyHome
"Easy-to-use tool that helps you create your own strategy and takes you in new directions. Clear, understandable and uncomplicated."
Tobias Korz, Director Sales & Service bei TML Technik GmbH
"Structured process / involvement of all stakeholders (internal & external) / visualized strategy frame as a guideline for all projects and measures."
Martin Behn, Geschäftsführer bei ADVIA GmbH
"The StrategyFrame provides me with a guide and toolbox for developing a strategy. It doesn't matter whether you are an experienced strategist or a newcomer to the field."
Stefan Klebert, VP IT Strategy, Architecture & Innovation bei GEA Group
"Very helpful tool for the strategy process in the company, which offers order, clarity and space for strategic thinking and action. The book, software, podcast and Strategy Summit form a great ecosystem for all strategy makers."
Dariusch Manssuri, Vorstandsmitglied bei IR.on AG
"The software impresses with its ease of use, which enables even less technically experienced users to work quickly and efficiently. The clear user interface makes navigating through complex menus and functions child's play. Thanks to its directness, information and tools are accessible without detours, which significantly increases user productivity and satisfaction. In addition, it provides exactly the strategic tools that are needed, exactly when they are needed, with the specific level of detail and exact output required to achieve optimal results."
Tom, Head of Marketing at ML Group
"The software impresses with its ease of use, which enables even less technically experienced users to work quickly and efficiently. The clear user interface makes navigating through complex menus and functions child's play. Thanks to its directness, information and tools are accessible without detours, which significantly increases user productivity and satisfaction. In addition, it provides exactly the strategic tools that are needed, exactly when they are needed, with the specific level of detail and exact output required to achieve optimal results."
Martin Prause, CTO bei XinBlue GmbH

Leading companies trust our strategy experts

Dionne G. Bussell
"Our organization is entering a new and challenging phase. Through the process we have had a strong sparring partner in Christian Underwood and team. They have supported the overall process and were integral members of the "roadmap team", allowing them to quickly and efficiently impact the thought processes and drive important topics, motivating people to keep the goal of a future roadmap in focus. Christian Underwood and team brought strong expertise, knowledge and skills to the process and through their open, creative and energetic approach, we were able to achieve the desired result."
Dionne G. Bussell
Senior Vice President Global Marketing & Sales, B. BRAUN Out Patient Market (OPM)
Hans-Jürgen von Glasenapp
"Working with Mr. Underwood and his team was a real turning point for us at BILSTER BERG. This was the basis for our new brand and positioning, which focuses on the essentials: performance for our automotive customers."
Hans-Jürgen von Glasenapp
Managing Director, BILSTER BERG
Dr. Dirk Andres
"As insolvency administrators and restructuring consultants, we know what really matters when it comes to good advice. With Christian Underwood and his team, we were able to learn a lot about our own realities, redefine our focus together and define clear fields of action for the successful further development of our law firm."
Dr. Dirk Andres
Partner, AndresPartner
Philippe Frères
"Christian is unbeatable at formulating a clear and successful strategy from a vague idea or a disorganized concept."
Philippe Frères
CEO + CPO, LiSA Retail Innovation
Linda Söderberg
"With a lot of power and creativity, Christian & team transform the strategy process into a digestible overall package that can ultimately be supported by everyone involved."
Linda Söderberg
Director global IT Shared Services. , B.BRAUN Group
Attorney Max Schumacher
"The StrategyFrame® creates real movement and breaks up thought patterns. The result is concrete impetus for implementation and sustainable progress."
Attorney Max Schumacher
Managing Director, Federal Association of the German Foundry Industry e.V.
Dionne G. Bussell, Senior Vice President Global Marketing & Sales. B. BRAUN Out Patient Market (OPM)

BBRAUN Infection Control: Roadmap for the future

TRANSFORMATION TIMES TWO

200,000 deaths. According to studies, the swine flu epidemic alone claimed this many victims worldwide in 2009 and 2010. The coronavirus, Ebola and bird flu are spreading fear and terror in times of global mobility. Even those who go to the doctor or hospital with less spectacular symptoms are taking a risk: Ten percent of all hospital patients, according to the World Health Organization, catch an infection with so-called nosocomial germs there. In Europe alone, 30,000 people die every year from such infections. The key to turning the tide? "Consistent hygiene management that relies on innovative solutions," says Dionne G. Bussell, Senior Vice President Global Marketing & Sales at B. Braun's Out Patient Market (OPM) division and responsible for Infection Control. "Providers like us are particularly challenged here. Those who don't set the right course now will be swept off the market like a tsunami."    

Linda Söderberg, Director global IT Shared Services. B.BRAUN Group

BBRAUN Corporate IT: Positioning for the future

Shedding light on the IT black box

A company that is flourishing. Active in 64 countries worldwide, with a constant stream of new plants and locations, over 5,000 products and more than 60,000 employees. B. Braun, a leading manufacturer of medical technology, is on the move in 2014. Sales are rising sharply and the management has set itself ambitious goals that can only be achieved with a powerful organization. But with the existing IT? Can the current IT setup not keep pace with the continuing growth? Too many wishes for usability and support that remain unfulfilled, internal processes that are too inefficient. "For many, the department was a real black box," says Linda Söderberg, Head of IT Strategy & Development. "Hardly anyone knew who was responsible for what - and colleagues within the teams suffered from the fact that they often had to keep completely different balls in the air at the same time."

stresan® - the leading European equestrian sand brand

PREMIUM FOR THE HOOVES

Flat, green land, a few cornfields and in between the quarrying fields, chain excavators and screening plants. The Stremmer and Fiele families have been quarrying sand and gravel here in the Kirchheller Heide near Bottrop since 1939. Initially almost exclusively for the regional construction industry, solid and successful. Just like many other companies in the industry. "Rather unglamorous", says Lars Fiele, grandson of company founder Franz Stremmer and managing partner. Until the early 1980s, when many farmers in the neighborhood switched from pig farming to the more lucrative horse business - and needed sand to do so. Stremmer Sand + Kies GmbH supplies it, even in a special quality: the quartz sand from the Kirchhellen quarrying fields has only a low slurry content, and the evenly distributed, rounded grains make it the perfect riding surface.