These are our clients

“With StrategyFrame®AI, Jürgen and Christian are freeing strategy from the clutches of BCG, McKinsey & Co., breaking new ground in the process.”

“With the StrategyFrame®, we were able to guide the entire "EWM family" through a structured process that turned our EWM DNA into a written strategy. Working with Christian helped us enormously in taking our family business to the next level of professionalism.”

“The StrategyFrame® is theoretically rigorous and, at the same time, highly practical and systematically built. Its strength is that it conveys the content to the user in a concise, manageable form.”

“StrategyFrame®AI helped us set clear priorities in a tough wholesale market. With Market Intelligence and a structured strategy process, we were able to focus our direction.”

“The StrategyFrame® and StrategyActivation dramatically accelerated our strategy process. With everyone contributing and shaping the work on one end-to-end strategy platform, from strategy development to weekly OKR tracking, strategy work becomes genuinely valuable for every leader in day-to-day business.”

“Christian and the StrategyFrame®AI team push any organization toward a clear, simple strategy definition. They expose without mercy where the organization stands today, and from there develop fields of action that actually make the strategic goals achievable. That last part is what clearly sets StrategyFrame®AI apart from classic strategy consulting, and it's where the success comes from. Working with Christian and the team is a lot of fun!”

“We're deeply grateful that Christian Underwood, who normally works with companies in the private sector, took us on. He even tailored his concept specifically to our needs. That perfect blend of two worlds, private sector and social welfare, helped us shift perspectives and see new paths forward. Christian's innovative approaches and his ability to combine best practices from both fields enriched us enormously and helped us take our strategy work to a new level.”

“The strategy workshop with StrategyFrame® was a complete success. The structured ideation approach helped us set clear priorities and develop innovative ideas for our business. We were especially impressed by the combination of solid facilitation and hands-on execution. Highly recommended!”

“StrategyFrame® will establish itself as our central planning and strategy tool. Its greatest advantage is end-to-end transparency: everyone involved always has access to current information, status, and responsibilities. That cuts down on follow-up questions and builds shared understanding. At the same time, StrategyFrame® brings much-needed structure to complex projects and long-term strategies. Clear frameworks and processes make work more focused, keep goals on track, and put resources to better use. This combination of transparency and structure will also increase speed: decisions get made faster on a solid foundation, alignment becomes more effective, and execution picks up real pace. That makes StrategyFrame® a valuable enabler for agile, successful transformation.”

“We chose Christian and StrategyFrame® deliberately. What completely won us over was the ability to pinpoint the specifics of our industry and the demands of our company, and to shape the process accordingly. That let us launch a tailored strategy process in a short time, one that helps us make well-founded decisions about the future. Thanks to the precise analysis and focused process design, we can develop a future-proof strategy that prepares us perfectly for whatever comes next.”

“With the support of StrategyFrame®AI, we at Cofinity-X managed to turn strategy approaches that had been scattered across countless documents into one clear, consistent picture in just a few weeks. Our strategic direction is far clearer than before, and our employees feel actively involved in the strategy work.”

“If you are a small company with limited resources looking to grow effectively, StrategyFrame® is for you. We wouldn’t have had the same result without it. Its AI-driven self-guided approach asked the right questions to challenge our assumptions so that we now have a high-impact strategy we believe in and are implementing.”

“The StrategyFrame® process gave us a clear framework for our strategy work in quality and sustainability. It helped us create synergies between our departments and focus on what really counts.”

“With the StrategyFrame®, you turn the strategy process into an actionable package that everyone involved can stand behind.”

“Solid strategic thinking meets innovative methods: Christian Underwood and his team create real momentum and break up entrenched thinking. The result is concrete outcomes and lasting progress.”

“The StrategyFrame® Academy and the digital StrategyFrame® modules, from Market Intelligence to Strategy Activation, helped us rethink our strategy work, make it effective, and secure our growth for the long term.”

“StrategyFrame® is a gem. It not only provides a sound foundation for thinking strategically, but offers powerful tools for translating these ideas into practice in a rapidly changing environment. A valuable field guide for creating winning strategies, applicable to managers at every level.”

“Thanks to StrategyFrame®, we were able to adapt our strategy framework quickly and integrate it into our mid-term planning. Clear transparency and highly actionable across every operating unit, absolutely best value for money! For anyone looking to set up their strategy process from scratch.”

“The StrategyFrame®, with its strategic expertise and its efficient, structured process, helped us develop a clear product strategy for DFBnet, one that lets us look at future opportunities, challenges and ambitious goals with focus.”

“The strategy process is both a learning process and an exercise in putting things into words. Throughout, the StrategyFrame® creates absolute clarity for every stakeholder along the way.”

“As a mid-sized company, we're doers. The StrategyFrame® wasn't a theoretical process. We could apply it directly in practice and uncover new potential.”

“Our organization is entering a new and challenging phase. Through the process we have had a strong sparring partner in Christian Underwood and team. They have supported the overall process and were integral members of the “roadmap team”, allowing them to quickly and efficiently impact the thought processes and drive important topics, motivating people to keep the goal of a future roadmap in focus. Christian Underwood and team brought strong expertise, knowledge and skills to the process and through their open, creative and energetic approach, we were able to achieve the desired result.”

“Working with Mr. Underwood and his team was a real turning point for us at BILSTER BERG. It became the foundation for our new brand and positioning, one that focuses on what matters most: the value we deliver to our automotive clients.”

“As insolvency administrators and restructuring advisors, we know what really matters in good consulting. Working with Christian Underwood and his team, we learned a lot about our own realities, redefined our focus together, and set clear areas for action to grow our firm successfully.”

“Christian is unbeatable at turning a vague idea or a messy concept into a clear, successful strategy.”

“With a lot of energy and creativity, Christian and his team turn the strategy process into a manageable package that everyone involved can get behind in the end.”

“The StrategyFrame® creates real momentum and breaks up entrenched thinking. The result: concrete impulses for execution and lasting progress.”