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Privacy policy

1. introduction

In the following, we provide information about the processing of personal data when using

  • our website strategyframe.ai
  • our profiles in social media.

Personal data is all data that can be related to a specific natural person, e.g. their name or IP address.

1.1 Contact details

The controller pursuant to Art. 4 (7) of the EU General Data Protection Regulation (GDPR) is StrategyFrame GmbH, Düsseldorfer Straße 181, Düsseldorf, Germany, email: info@strategy-frame.com. We are legally represented by Christian Underwood and Daniel Theobald.

Our data protection officer can be contacted via heyData GmbH, Schützenstraße 5, 10117 Berlin, Germany, www.heydata.eu, email: datenschutz@heydata.eu.

1.2 Scope of data processing, processing purposes, and legal bases

The scope of data processing, processing purposes and legal bases are explained in detail below. The following legal bases for data processing can generally be considered:

  • Art. 6 para. 1 sentence 1 lit. a GDPR serves as the legal basis for processing operations for which we obtain consent.
  • Art. 6 para. 1 sentence 1 lit. b GDPR is the legal basis insofar as the processing of personal data is necessary for the performance of a contract, e.g. if a site visitor purchases a product from us or we perform a service for them. This legal basis also applies to processing that is necessary for pre-contractual measures, for example in the case of inquiries about our products or services.
  • Art. 6 para. 1 sentence 1 lit. c GDPR applies if we fulfill a legal obligation by processing personal data, as may be the case in tax law, for example.
  • Art. 6 para. 1 sentence 1 lit. f GDPR serves as the legal basis if we can rely on legitimate interests to process personal data, e.g. for cookies that are required for the technical operation of our website.

1.3 Data processing outside the EEA

Insofar as we transfer data to service providers or other third parties outside the EEA, adequacy decisions of the EU Commission pursuant to Art. 45 para. 3 GDPR guarantee the security of the data during transfer, insofar as these are available, as is the case, for example, for the UK, Canada and Israel.

In the case of data transfer to service providers in the USA, the legal basis for data transfer is an adequacy decision by the EU Commission if the service provider is also certified under the EU-US Data Privacy Framework.

In other cases (e.g. if there is no adequacy decision), the legal basis for data transfer is usually standard contractual clauses, i.e. unless we indicate otherwise. These are a set of rules adopted by the EU Commission and form part of the contract with the respective third party. According to Art. 46 para. 2 lit. b GDPR, they guarantee the security of data transfer. Many of the providers have issued contractual guarantees that go beyond the standard contractual clauses and protect the data beyond the standard contractual clauses. These are, for example, guarantees regarding the encryption of the data or regarding the obligation of the third party to inform the data subject if law enforcement agencies wish to access data.

1.4 Storage period

Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted, i.e. the data will be blocked and not processed for other purposes. This applies, for example, to data that we must retain for commercial or tax law reasons.

1.5 Rights of data subjects

Data subjects have the following rights vis-à-vis us with regard to their personal data:

  • Right to information,
  • Right to rectification or erasure,
  • Right to restriction of processing,
  • Right to object to the processing,
  • Right to data portability,
  • Right to withdraw consent at any time.

Data subjects also have the right to lodge a complaint with a data protection supervisory authority regarding the processing of their personal data. Contact details for data protection supervisory authorities are available at https://www.bfdi.bund.de/DE/Service/Anschriften/Laender/Laender-node.html.

1.6 Obligation to provide data

In the context of a business relationship or other relationship, customers, interested parties or third parties must only provide us with the personal data that is necessary for the establishment, execution and termination of the business relationship or for the other relationship or that we are legally obliged to collect. Without this data, we will generally have to refuse to conclude a contract or provide a service or will no longer be able to perform an existing contract or other relationship.

Mandatory information is marked as such.

1.7 No automated decision-making in individual cases

In principle, we do not use fully automated decision-making in accordance with Article 22 GDPR to establish and implement a business relationship or other relationship. If we use these procedures in individual cases, we will provide separate information about this if this is required by law.

1.8 Establishing contact

When you contact us, e.g. by email or telephone, the data you provide us with (e.g. names and email addresses) will be stored by us in order to answer your questions. The legal basis for the processing is our legitimate interest (Art. 6 para. 1 sentence 1 lit. f GDPR) in answering inquiries addressed to us. We delete the data collected in this context after storage is no longer necessary or restrict processing if there are statutory retention obligations.

2nd Newsletter

We reserve the right to inform customers who have already used our services or purchased goods about our offers from time to time by email or other means if they have not objected to this. The legal basis for this data processing is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest lies in direct advertising (Recital 47 GDPR). Customers can object to the use of their email address for advertising purposes at any time at no additional cost, for example via the link at the end of each email or by sending an email to our email address stated above.

Interested parties have the option of subscribing to a free newsletter. We process the data provided during registration exclusively for the purpose of sending the newsletter. Registration takes place by selecting the corresponding field on our website, by ticking the corresponding field in a paper document or by another clear action, whereby interested parties declare their consent to the processing of their data, so that the legal basis is Art. 6 para. 1 sentence 1 lit. a GDPR. Consent can be withdrawn at any time, e.g. by clicking on the corresponding link in the newsletter or by sending a message to the email address provided above. The processing of the data until revocation remains lawful even in the event of revocation.

Based on the consent of the recipients (Art. 6 para. 1 sentence 1 lit. a GDPR), we also measure the open and click rates of our newsletters to understand which content is relevant to our recipients.

We send newsletters using the HubSpot tool from HubSpot Germany GmbH, Am Postbahnhof 17, 10243 Berlin. The provider processes content, usage, meta/communication data, and contact data in the EU. Further information is available in the provider's privacy policy at https://legal.hubspot.com/privacy-policy.

3. data processing on our website

3.1 Note for website visitors from Germany

Our website stores information in the terminal equipment of website visitors (e.g. cookies) or accesses information that is already stored in the terminal equipment (e.g. IP addresses). Please refer to the following sections to find out what information this is in detail.

This storage and access takes place on the basis of the following provisions:

  • Insofar as this storage or access is absolutely necessary for us to provide the service expressly requested by website visitors on our website (e.g. to implement a chatbot used by the website visitor or to ensure the IT security of our website), it is carried out on the basis of Section 25 (2) No. 2 of the Telecommunications Digital Services Data Protection Act (TDDDG).
  • Otherwise, this storage or access is based on the consent of the website visitor (Section 25 (1) TDDDG).

Downstream data processing is carried out in accordance with the following sections and on the basis of the provisions of the GDPR.

3.2 Informational use of the website

When using the website for informational purposes, i.e. when visitors to the site do not send us any information separately, we collect the personal data that the browser transmits to our server in order to ensure the stability and security of our website. This is in our legitimate interest, so the legal basis is Art. 6 (1) (f) GDPR.

These data are:

  • IP address
  • Date and time of the request
  • Time zone difference to Greenwich Mean Time (GMT)
  • Content of the request (specific page)
  • Access status/HTTP status code
  • Amount of data transferred in each case
  • Website from which the request comes
  • Browser
  • Operating system and its interface
  • Language and version of the browser software.

This data is also stored in log files. They are deleted when their storage is no longer required, at the latest after 14 days.

3.3 Web hosting and provision of the website

Our website is hosted by Vercel. The provider is Vercel Inc., 340 S Lemon Ave Unit 4133 Walnut, CA, USA. The provider processes the personal data transmitted via the website, e.g., content, usage, meta/communication data, or contact data, in the EU. Further information can be found in the provider's privacy policy at https://vercel.com/legal/privacy-policy.

It is our legitimate interest to provide a website, so that the legal basis for the data processing described is Art. 6 para. 1 sentence 1 lit. f GDPR.

Our website is hosted by Shopify. The provider is Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland. The provider processes the personal data transmitted via the website, e.g., content, usage, meta/communication data, or contact data, in the EU. Further information can be found in the provider's privacy policy at https://www.shopify.de/legal/datenschutz.

It is our legitimate interest to provide a website, so that the legal basis for the data processing described is Art. 6 para. 1 sentence 1 lit. f GDPR.

We use the Vercel content delivery network for our website. The provider is Vercel Inc., 340 S Lemon Ave Unit 4133 Walnut, CA, USA. The provider processes personal data transmitted via the website, e.g., content, usage, meta/communication, or contact data, in the EU. For more information, please refer to the provider's privacy policy at https://vercel.com/legal/privacy-policy.

We have a legitimate interest in using sufficient storage and delivery capacities to ensure optimal data throughput even during peak loads. The legal basis for the data processing described is therefore Art. 6 (1) (f) GDPR.

We use the Shopify content delivery network for our website. The provider is Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland. The provider processes the personal data transmitted via the website, e.g., content, usage, meta/communication, or contact data, in the USA. For more information, please refer to the provider's privacy policy at https://www.shopify.de/legal/datenschutz.

We have a legitimate interest in using sufficient storage and delivery capacities to ensure optimal data throughput even during peak loads. The legal basis for the data processing described is therefore Art. 6 (1) (f) GDPR.

The legal basis for transfers to countries outside the EEA is standard contractual clauses. The security of data transferred to third countries (i.e., countries outside the EEA) is ensured by standard data protection clauses (Article 46(2)(c) GDPR) issued in accordance with the examination procedure under Article 93(2) GDPR, which we have agreed with the provider.

We use the Vercel content delivery network for our website. The provider is Vercel Inc., 340 S Lemon Ave Unit 4133 Walnut, CA, USA. The provider processes personal data transmitted via the website, e.g., content, usage, meta/communication, or contact data, in the EU. For more information, please refer to the provider's privacy policy at https://vercel.com/legal/privacy-policy.

We have a legitimate interest in using sufficient storage and delivery capacities to ensure optimal data throughput even during peak loads. The legal basis for the data processing described is therefore Art. 6 (1) (f) GDPR.

3.4 Contact form

When you contact us via the contact form on our website, we store the data requested there and the content of the message. The legal basis for processing is our legitimate interest in responding to inquiries addressed to us. The legal basis for processing is therefore Art. 6 (1) (f) GDPR. We delete the data collected in this context once storage is no longer necessary, or restrict processing if there are legal retention obligations.

3.5 Job advertisements

We publish job advertisements on our website, on pages linked to the website, or on third-party websites. The data provided in the application is processed for the purpose of carrying out the application process. Insofar as this data is necessary for our decision to establish an employment relationship, the legal basis is Art. 88 (1) GDPR in conjunction with § 26 (1) BDSG. We have marked the data required to carry out the application process accordingly or have indicated it. If applicants do not provide this data, we cannot process the application. Further data is voluntary and not required for an application. If applicants provide further information, the basis for this is their consent (Art. 6 (1) (a) GDPR).

We ask applicants to refrain from providing information on political opinions, religious beliefs and similar sensitive data in their CV and cover letter. They are not required for an application. If applicants nevertheless provide such information, we cannot prevent their processing as part of the processing of the CV or cover letter. Their processing is then also based on the consent of the applicants (Art. 9 para. 2 lit. a GDPR).

Finally, we process applicants' data for further application procedures if they have given us their consent to do so. In this case, the legal basis is Art. 6 para. 1 sentence 1 lit. a GDPR.

We pass on applicants' data to the responsible employees in the HR department, to our processors in the area of recruiting and to the other employees involved in the application process.

If we enter into an employment relationship with the applicant following the application process, we will only delete the data after the employment relationship has ended. Otherwise, we will delete the data no later than six months after rejecting an applicant.

If applicants have given us their consent to use their data for further application procedures, we will only delete their data one year after receipt of the application.

3.6 Booking appointments

Site visitors can book appointments with us on our website. For this purpose, we process meta or communication data in addition to the data entered. We have a legitimate interest in offering interested parties a user-friendly way to make appointments. The legal basis for data processing is therefore Art. 6 para. 1 sentence 1 lit. f GDPR. If we use a tool from a third-party provider for the agreement, the information can be found under "Third-party providers".

3.7 Customer account

Visitors to the website can open a customer account on our website. We process the data requested in this context to fulfill the respective user agreement concluded via the account, so that the legal basis for processing is Art. 6 para. 1 sentence 1 lit. b GDPR.

3.8 Single sign-on

Users can log in to our website using one or more single sign-on procedures. In doing so, they use the login data already created for a provider. The prerequisite is that the user is already registered with the respective provider. If a user logs in using the single sign-on procedure, we receive information from the provider that the user is logged in with the provider and the provider receives information that the user is using the single sign-on procedure on our website. Depending on the user's settings in their account on the provider's website, the provider may provide us with additional information. The legal basis for this processing is Art. 6 para. 1 sentence 1 lit. f GDPR. We have a legitimate interest in providing users with a simple log-in option. At the same time, the interests of the users are safeguarded, as use is only voluntary.

providers of the procedure(s) offered:

  • Auth0

3.9 Offer of goods and services

We offer goods and services via our website. We process the following data as part of the order process:

  • Name
  • Company
  • Address
  • Email
  • Position in the company
  • phone number
  • Credit card information

The data is processed for the performance of the contract concluded with the respective site visitor (Art. 6 para. 1 sentence 1 lit. b GDPR).

We pass on the aforementioned data to the following service providers insofar as this is necessary in the context of the order:

  • Leon Fulfillment GmbH, Bockholtstraße 96-98, 41460 Neuss, Germany

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. b GDPR, as it is necessary for the performance of the contract.

3.10 Payment service providers

To process payments, we use payment processors who are themselves data controllers within the meaning of Art. 4 No. 7 GDPR. Insofar as they receive data and payment data entered by us in the ordering process, we thereby fulfill the contract concluded with our customers (Art. 6 para. 1 sentence 1 lit. b GDPR).

These payment service providers are:

  • Apple Inc., USA (for Apple Pay)
  • Klarna Bank AB (publ), Sweden (for "Klarna on account")
  • Mastercard Europe SA, Belgium
  • Shopify Inc., Canada (for Shop Pay)
  • Stripe Payments Europe, Ltd., Ireland
  • Visa Europe Services Inc., United Kingdom

3.11 Technically necessary cookies

Our website uses cookies. Cookies are small text files that are stored in the web browser on the end device of a website visitor. Cookies help to make the website more user-friendly, effective, and secure. Insofar as these cookies are necessary for the operation of our website or its functions (hereinafter "technically necessary cookies"), the legal basis for the associated data processing is Art. 6 (1) (f) GDPR. We have a legitimate interest in providing customers and other site visitors with a functional website. We use technically necessary cookies for the following specific purposes:

  • Cookies that store the shopping cart
  • Cookies that store log-in data
  • Cookies that remember search terms
  • Cookies that accept language settings
  • Cookies that payment providers set for payment processing and do not analyze user behavior
  • Flash cookies that are set to play media content

3.12 Third-party providers

3.12.1 HubSpot

We use HubSpot for analysis, marketing automation, and lead generation. The provider is HubSpot Germany GmbH, Am Postbahnhof 17, 10243 Berlin. The provider processes usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses), and content data (e.g., entries in online forms) in the EU.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. f GDPR. We have a legitimate interest in managing data in a simple and inexpensive way.

The data will be deleted once the purpose for which it was collected no longer applies and there are no retention obligations that prevent this.

Further information is available in the provider's privacy policy at https://legal.hubspot.com/privacy-policy.

3.12.2 Weglot

We use Weglot for translations. The provider is Weglot, 138, rue Pierre Joigneaux in BOIS-COLOMBES (92270), France. The provider processes meta/communication data (e.g. device information, IP addresses) in the EU.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. a GDPR. Processing is carried out on the basis of consent. Data subjects can withdraw their consent at any time, e.g. by contacting us using the contact details provided in our privacy policy. The revocation does not affect the legality of the processing until the revocation.

The data will be deleted once the purpose for which it was collected no longer applies and there is no obligation to retain it.

Further information is available in the provider's privacy policy at https://weglot.com/de/privacy/.

3.12.3 HubSpot LiveChat

We use HubSpot LiveChat as our live chat service. The provider is HubSpot Germany GmbH, Am Postbahnhof 17, 10243 Berlin. The provider processes usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses), and content data (e.g., entries in online forms) in the EU.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. a GDPR. Processing is carried out on the basis of consent. Data subjects can withdraw their consent at any time, e.g. by contacting us using the contact details provided in our privacy policy. The revocation does not affect the legality of the processing until the revocation.

The data will be deleted once the purpose for which it was collected no longer applies and there are no retention obligations that prevent this.

Further information is available in the provider's privacy policy at https://legal.hubspot.com/de/privacy-policy.

3.12.4 Microsoft Clarity

We use Microsoft Clarity for analysis and to identify business opportunities. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland. The provider processes usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses) in the EU.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. a GDPR. Processing is carried out on the basis of consent. Data subjects can withdraw their consent at any time, e.g. by contacting us using the contact details provided in our privacy policy. The revocation does not affect the legality of the processing until the revocation.

The data will be deleted once the purpose for which it was collected no longer applies and there is no obligation to retain it.

Further information is available in the provider's privacy policy at https://privacy.microsoft.com/de-de/privacystatement.

3.12.5 GDPR Legal Cookie

We use GDPR Legal Cookie for consent management. The provider is beeclever GmbH, Universitätsstraße 3, 56070 Koblenz, Germany. The provider processes meta/communication data (e.g. device information, IP addresses) in the EU.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. f GDPR. We have a legitimate interest in managing the consent of website visitors to cookies in a simple manner.

The data will be deleted once the purpose for which it was collected no longer applies and there is no obligation to retain it.

Further information is available in the provider's privacy policy at https://gdpr-legal-cookie.com/pages/datenschutzerklarung.

3.12.6 Auth0

We use Auth0 to manage authentication. The provider is Okta, Inc, 100 First Street, San Francisco, California 94105, USA. The provider processes contact data (e.g., email addresses, telephone numbers), meta/communication data (e.g., device information, IP addresses), and master data (e.g., names, addresses) in the EU.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. f GDPR. We have a legitimate interest in sufficiently authenticating users of our applications.

We delete the data when the purpose for which it was collected no longer applies.

Further information is available in the provider's privacy policy at https://auth0.com/privacy.

3.12.7 Spotify

We use Spotify for audio transmissions. The provider is Spotify AB, Regeringsgatan 19. SE-111 53 Stockholm, Sweden. The provider processes meta/communication data (e.g., device information, IP addresses), usage data (e.g., websites visited, interest in content, access times), and location data in the EU.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. a GDPR. Processing is carried out on the basis of consent. Data subjects can withdraw their consent at any time, e.g. by contacting us using the contact details provided in our privacy policy. The revocation does not affect the legality of the processing until the revocation.

The data will be deleted once the purpose for which it was collected no longer applies and there is no obligation to retain it.

Further information is available in the provider's privacy policy at https://www.spotify.com/de/legal/privacy-policy/.

3.12.8 LinkedIn Ads

We use LinkedIn Ads for advertising. The provider is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. The provider processes usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses) in the EU.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. a GDPR. Processing is carried out on the basis of consent. Data subjects can withdraw their consent at any time, e.g. by contacting us using the contact details provided in our privacy policy. The revocation does not affect the legality of the processing until the revocation.

We delete the data when the purpose for which it was collected no longer applies.

Further information is available in the provider's privacy policy at https://www.linkedin.com/legal/privacy-policy?.

3.12.9 DeepL

We use DeepL for translations. The provider is DeepL SE, Maarweg 165, 50825 Cologne, Germany. The provider processes usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses), and content data (e.g., entries in online forms) in the EU.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. f GDPR. We have a legitimate interest in offering our products translated into different languages in order to make them more accessible.

The data will be deleted once the purpose for which it was collected no longer applies and there is no obligation to retain it.

Further information is available in the provider's privacy policy at https://www.deepl.com/de/privacy.

3.12.10 Azure OpenAI Service

We use Azure OpenAI Service for artificial intelligence functions. The provider is Microsoft Ireland Operations, Ltd., One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland. The provider processes usage data (e.g., websites visited, interest in content, access times), content data (e.g., entries in online forms), meta/communication data (e.g., device information, IP addresses) in the EU.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. a GDPR. Processing is carried out on the basis of consent. Data subjects can withdraw their consent at any time, e.g. by contacting us using the contact details provided in our privacy policy. The revocation does not affect the legality of the processing until the revocation.

The data will be deleted once the purpose for which it was collected no longer applies and there is no obligation to retain it.

Further information is available in the provider's privacy policy at https://privacy.microsoft.com/de-de/privacystatement?culture=de-de&country=DE.

3.12.11 Google Analytics

We use Google Analytics for analysis. The provider is Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. The provider processes usage data (e.g., visited web pages, interest in content, access times), meta/communication data (e.g., device information, IP addresses) in the USA.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. a GDPR. Processing is carried out on the basis of consent. Data subjects can withdraw their consent at any time, e.g. by contacting us using the contact details provided in our privacy policy. The revocation does not affect the legality of the processing until the revocation.

The transfer of personal data to a country outside the EEA takes place on the legal basis of an adequacy decision. The security of the data transferred to the third country (i.e. a country outside the EEA) is guaranteed because the EU Commission has decided in an adequacy decision pursuant to Art. 45 (3) GDPR that the third country offers an adequate level of protection.

The data will be deleted once the purpose for which it was collected no longer applies and there is no obligation to retain it.

Further information is available in the provider's privacy policy at https://business.safety.google/privacy/.

3.12.12 Google Tag Manager

We use Google Tag Manager for advertising and analysis purposes. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The provider processes usage data (e.g., websites visited, interest in content, access times) in the USA.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. a GDPR. Processing is carried out on the basis of consent. Data subjects can withdraw their consent at any time, e.g. by contacting us using the contact details provided in our privacy policy. The revocation does not affect the legality of the processing until the revocation.

The transfer of personal data to a country outside the EEA takes place on the legal basis of an adequacy decision. The security of the data transferred to the third country (i.e. a country outside the EEA) is guaranteed because the EU Commission has decided in an adequacy decision pursuant to Art. 45 (3) GDPR that the third country offers an adequate level of protection.

We delete the data when the purpose for which it was collected no longer applies.

Further information is available in the provider's privacy policy at https://business.safety.google/privacy/.

3.12.13 Google Web Fonts

We use Google Web Fonts for fonts on the website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The provider processes meta/communication data (e.g. device information, IP addresses) in the USA.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. a GDPR. Processing is carried out on the basis of consent. Data subjects can withdraw their consent at any time, e.g. by contacting us using the contact details provided in our privacy policy. The revocation does not affect the legality of the processing until the revocation.

The transfer of personal data to a country outside the EEA takes place on the legal basis of an adequacy decision. The security of the data transferred to the third country (i.e. a country outside the EEA) is guaranteed because the EU Commission has decided in an adequacy decision pursuant to Art. 45 (3) GDPR that the third country offers an adequate level of protection.

Further information is available in the provider's privacy policy at https://business.safety.google/privacy/.

3.12.14 Meta pixels

We use Meta Pixel for analysis. The provider is Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. The provider processes usage data (e.g. websites visited, interest in content, access times) in the USA.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. a GDPR. Processing is carried out on the basis of consent. Data subjects can withdraw their consent at any time, e.g. by contacting us using the contact details provided in our privacy policy. The revocation does not affect the legality of the processing until the revocation.

The transfer of personal data to a country outside the EEA takes place on the legal basis of an adequacy decision. The security of the data transferred to the third country (i.e. a country outside the EEA) is guaranteed because the EU Commission has decided in an adequacy decision pursuant to Art. 45 (3) GDPR that the third country offers an adequate level of protection.

The data will be deleted once the purpose for which it was collected no longer applies and there is no obligation to retain it.

Further information is available in the provider's privacy policy at https://www.facebook.com/policy.php.

December 3, 2015 YouTube videos

We use YouTube videos for videos on the website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The provider processes meta/communication data (e.g., device information, IP addresses), usage data (e.g., websites visited, interest in content, access times) in the USA.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. a GDPR. Processing is carried out on the basis of consent. Data subjects can withdraw their consent at any time, e.g. by contacting us using the contact details provided in our privacy policy. The revocation does not affect the legality of the processing until the revocation.

The transfer of personal data to a country outside the EEA takes place on the legal basis of consent.

Further information is available in the provider's privacy policy at https://policies.google.com/privacy.

Dec. 3, 2016 Zapier

We use Zapier for automation between applications. The provider is Zapier, Inc., 548 Market St. #62411, San Francisco, CA 94104-5401, USA. The provider processes usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses) in the USA.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. f GDPR. We have a legitimate interest in simply connecting the applications in our company and thus optimizing the way we work.

The transfer of personal data to a country outside the EEA takes place on the legal basis of an adequacy decision. The security of the data transferred to the third country (i.e. a country outside the EEA) is guaranteed because the EU Commission has decided in an adequacy decision pursuant to Art. 45 (3) GDPR that the third country offers an adequate level of protection.

We delete the data when the purpose for which it was collected no longer applies.

Further information is available in the provider's privacy policy at https://zapier.com/privacy.

December 3, 2017 Google reCAPTCHA

We use Google reCAPTCHA to manage authentication. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Dublin, Ireland. The provider processes usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses) in the USA.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. a GDPR. Processing is carried out on the basis of consent. Data subjects can withdraw their consent at any time, e.g. by contacting us using the contact details provided in our privacy policy. The revocation does not affect the legality of the processing until the revocation.

The transfer of personal data to a country outside the EEA takes place on the legal basis of an adequacy decision. The security of the data transferred to the third country (i.e. a country outside the EEA) is guaranteed because the EU Commission has decided in an adequacy decision pursuant to Art. 45 (3) GDPR that the third country offers an adequate level of protection.

The data will be deleted once the purpose for which it was collected no longer applies and there is no obligation to retain it.

Further information is available in the provider's privacy policy at https://business.safety.google/privacy/.

Dec. 3, 2018 Google Conversion Tag

We use Google Conversion Tag for conversion tracking. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The provider processes usage data (e.g. websites visited, interest in content, access times) in the USA.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. a GDPR. Processing is carried out on the basis of consent. Data subjects can withdraw their consent at any time, e.g. by contacting us using the contact details provided in our privacy policy. The revocation does not affect the legality of the processing until the revocation.

The transfer of personal data to a country outside the EEA takes place on the legal basis of an adequacy decision. The security of the data transferred to the third country (i.e. a country outside the EEA) is guaranteed because the EU Commission has decided in an adequacy decision pursuant to Art. 45 (3) GDPR that the third country offers an adequate level of protection.

The data will be deleted once the purpose for which it was collected no longer applies and there is no obligation to retain it.

Further information is available in the provider's privacy policy at https://business.safety.google/privacy/.

Dec. 3, 2019 Facebook Conversion API

We use Facebook Conversion API for analysis. The provider is Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. The provider processes usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses) in the USA.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. a GDPR. Processing is carried out on the basis of consent. Data subjects can withdraw their consent at any time, e.g. by contacting us using the contact details provided in our privacy policy. The revocation does not affect the legality of the processing until the revocation.

The transfer of personal data to a country outside the EEA takes place on the legal basis of an adequacy decision. The security of the data transferred to the third country (i.e. a country outside the EEA) is guaranteed because the EU Commission has decided in an adequacy decision pursuant to Art. 45 (3) GDPR that the third country offers an adequate level of protection.

The data will be deleted once the purpose for which it was collected no longer applies and there is no obligation to retain it.

Further information is available in the provider's privacy policy at https://www.facebook.com/policy.php.

3.12.20 Paddle

We use Paddle for payments. The provider is Paddle.com Market Limited, 15 Briery Close, Great Oakley, Corby, Northamptonshire, NN18 8JG, United Kingdom. The provider processes content data (e.g., entries in online forms), payment data (e.g., bank details, invoices, payment history), meta/communication data (e.g., device information, IP addresses) in the United Kingdom.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. b GDPR. Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.

The transfer of personal data to a country outside the EEA takes place on the legal basis of an adequacy decision. The security of the data transferred to the third country (i.e. a country outside the EEA) is guaranteed because the EU Commission has decided in an adequacy decision pursuant to Art. 45 (3) GDPR that the third country offers an adequate level of protection.

The data will be deleted once the purpose for which it was collected no longer applies and there is no obligation to retain it.

Further information is available in the provider's privacy policy at https://paddle.com/privacy/.

December 3, 2021 Google Ads

We use Google Ads for advertising. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The provider processes usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses) in the USA.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. a GDPR. Processing is carried out on the basis of consent. Data subjects can withdraw their consent at any time, e.g. by contacting us using the contact details provided in our privacy policy. The revocation does not affect the legality of the processing until the revocation.

The transfer of personal data to a country outside the EEA takes place on the legal basis of an adequacy decision. The security of the data transferred to the third country (i.e. a country outside the EEA) is guaranteed because the EU Commission has decided in an adequacy decision pursuant to Art. 45 (3) GDPR that the third country offers an adequate level of protection.

We delete the data when the purpose for which it was collected no longer applies.

Further information is available in the provider's privacy policy at https://business.safety.google/privacy/.

3.12.22 Stripe

We use Stripe for payments. The provider is Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland. The provider processes payment data (e.g., bank details, invoices, payment history) and master data (e.g., names, addresses) in the USA.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. b GDPR. Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.

The transfer of personal data to a country outside the EEA takes place on the legal basis of an adequacy decision. The security of the data transferred to the third country (i.e. a country outside the EEA) is guaranteed because the EU Commission has decided in an adequacy decision pursuant to Art. 45 (3) GDPR that the third country offers an adequate level of protection.

We delete the data when the purpose for which it was collected no longer applies.

Further information is available in the provider's privacy policy at https://stripe.com/de/privacy#translation.

3.12.23 Google My Business

We use Google My Business for customer reviews, external presentation, and communication with customers. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The provider processes contact data (e.g., email addresses, telephone numbers), meta/communication data (e.g., device information, IP addresses) in the USA.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. f GDPR. We have a legitimate interest in receiving feedback on our services from our customers through reviews.

The transfer of personal data to a country outside the EEA takes place on the legal basis of an adequacy decision. The security of the data transferred to the third country (i.e. a country outside the EEA) is guaranteed because the EU Commission has decided in an adequacy decision pursuant to Art. 45 (3) GDPR that the third country offers an adequate level of protection.

The data will be deleted once the purpose for which it was collected no longer applies and there is no obligation to retain it.

Further information is available in the provider's privacy policy at https://business.safety.google/privacy/.

3.12.24 Meta Ads

We use Meta Ads for advertising. The provider is Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. The provider processes usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses) in the USA.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. a GDPR. Processing is carried out on the basis of consent. Data subjects can withdraw their consent at any time, e.g. by contacting us using the contact details provided in our privacy policy. The revocation does not affect the legality of the processing until the revocation.

The transfer of personal data to a country outside the EEA takes place on the legal basis of an adequacy decision. The security of the data transferred to the third country (i.e. a country outside the EEA) is guaranteed because the EU Commission has decided in an adequacy decision pursuant to Art. 45 (3) GDPR that the third country offers an adequate level of protection.

We delete the data when the purpose for which it was collected no longer applies.

Further information is available in the provider's privacy policy at https://www.facebook.com/policy.php.

3.12.25 Google Ads Customer Match

We use Google Ads Customer Match to communicate with customers. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The provider processes usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses), and contact data (e.g., email addresses, telephone numbers) in the USA.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. a GDPR. Processing is carried out on the basis of consent. Data subjects can withdraw their consent at any time, e.g. by contacting us using the contact details provided in our privacy policy. The revocation does not affect the legality of the processing until the revocation.

The transfer of personal data to a country outside the EEA takes place on the legal basis of an adequacy decision. The security of the data transferred to the third country (i.e. a country outside the EEA) is guaranteed because the EU Commission has decided in an adequacy decision pursuant to Art. 45 (3) GDPR that the third country offers an adequate level of protection.

We delete the data when the purpose for which it was collected no longer applies.

Further information is available in the provider's privacy policy at https://business.safety.google/privacy/.

3.12.26 Google customer reviews

We use Google Customer Reviews for customer satisfaction surveys and customer reviews. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Dublin, Ireland. The provider processes contact data (e.g., email addresses, telephone numbers), meta/communication data (e.g., device information, IP addresses), and master data (e.g., names, addresses) in the USA.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. f GDPR. We have a legitimate interest in receiving feedback on our services from our customers through reviews.

The transfer of personal data to a country outside the EEA takes place on the legal basis of an adequacy decision. The security of the data transferred to the third country (i.e. a country outside the EEA) is guaranteed because the EU Commission has decided in an adequacy decision pursuant to Art. 45 (3) GDPR that the third country offers an adequate level of protection.

The data will be deleted once the purpose for which it was collected no longer applies and there is no obligation to retain it.

Further information is available in the provider's privacy policy at https://business.safety.google/privacy/.

3.12.27 heyData

We have integrated a data protection seal on our website. The provider is heyData GmbH, Schützenstraße 5, 10117 Berlin, Germany. The provider processes meta/communication data (e.g. IP addresses) in the EU.

The legal basis for processing is Art. 6 para. 1 sentence 1 lit. f GDPR. We have a legitimate interest in providing website visitors with confirmation of our data protection compliance. At the same time, the provider has a legitimate interest in ensuring that only customers with existing contracts use its seals, which is why a mere image copy of the certificate is not a viable alternative to confirmation.

The data is masked after collection so that it can no longer be traced back to individuals. Further information is available in the provider's privacy policy at https://heydata.eu/datenschutzerklaerung.

4. data processing on social media platforms

We are represented on social media networks in order to present our organization and our services. The operators of these networks regularly process their users' data for advertising purposes. Among other things, they create user profiles from their online behavior, which are used, for example, to display advertising on the pages of the networks and elsewhere on the Internet that corresponds to the interests of the users. For this purpose, the network operators store information on user behavior in cookies on the user's computer. It is also possible that the operators may combine this information with other data. Users can find further information and information on how users can object to processing by the site operators in the privacy policies of the respective operators listed below. It is also possible that the operators or their servers are located in non-EU countries, meaning that they process data there. This may result in risks for users, e.g. because the enforcement of their rights is made more difficult or government agencies gain access to the data.

When users of the networks contact us via our profiles, we process the data provided to us in order to respond to the inquiries. This is our legitimate interest, so the legal basis is Art. 6 para. 1 sentence 1 lit. f GDPR.

4.1 YouTube

We maintain a profile on YouTube. The operator is Google Ireland Limited Gordon House, Barrow Street Dublin 4, Ireland. The privacy policy is available here: https://policies.google.com/privacy?hl=de.

4.2 LinkedIn

We maintain a profile on LinkedIn. The operator is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. The privacy policy is available here: https://www.linkedin.com/legal/privacy-policy?_l=de_DE. You can object to data processing via the ad settings: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

5. changes to this privacy policy

We reserve the right to amend this privacy policy with effect for the future. A current version is always available here.

6. questions and comments

If you have any questions or comments regarding this privacy policy, please do not hesitate to contact us using the contact details above.