Why we're rethinking strategy, and putting AI at its core
This episode was recorded in German.
A new chapter for "Hope Is Not a Strategy"
This episode marks a deliberate turning point: "Hope Is Not a Strategy" is getting a rebrand, not as a cosmetic move, but as a clear signal about content. Christian Underwood and Prof. Dr. Jürgen Weigand explain why the podcast has been sharpened and why strategy with artificial intelligence will consistently take center stage from here on. Because AI changes more than tools. It changes the logic of strategic decisions.
From ambition to realignment
The rebrand reflects a conviction: strategy has to evolve when the conditions change. AI has long been a reality in companies, but without a strategic framework, its use stays arbitrary. That's exactly where the podcast's new direction comes in: less hype, more context, less theory, more practice.
What this episode covers
Christian Underwood and Prof. Dr. Jürgen Weigand talk about their own transformation steps, about first movers among mid-sized companies, and about companies with the courage to question business models that still work. They show why strategic letting go is becoming a leadership task and how AI can create real impact in products, processes, services and business models, when it's deliberately embedded.
An impulse for decision-makers
This episode is for owners and executives who want to think their company forward. The rebrand is the starting point. The content gives direction to everyone who wants to shape the future strategically instead of hoping for it.
SHOW NOTES
Christian Underwood https://www.linkedin.com/in/christianunderwood/
Prof. Dr. Jürgen Weigand https://www.linkedin.com/in/j%C3%BCrgen-weigand/
StrategySummit 2026 https://www.strategyframe.ai/strategysummit2026
All links https://linktr.ee/strategyframe