Your role is changing faster than your strategy process.
You know the moment: the strategy paper is signed off, everyone nodded, and three months later the company decides exactly as it did before. Our Masterclass changes that.
2 days on site
MCI Campus, Innsbruck
Max. 20 participants
Every case gets covered
November 9–10, 2026
Next session
€2,950
per person, plus VAT
Built on strategy processes with more than 100 companies.
What disappears from your role, what stays, and what gets added.
Two years ago, 60 slides of market analysis were your ticket into the board meeting. Today every division head pulls the same analysis in an hour, and you still spend three weeks on it. What will carry your role from now on is judgment, speed, and the question of who builds the system in which decisions get made.
Gone: the collecting
Market research, competitive screening, data preparation. What takes weeks today happens in hours once the workflow is in place.
Still yours: the judgment
Assessing assumptions, weighing options, bringing people along. No AI carries the responsibility for a strategic bet.
New: the building
Strategy work becomes workflow architecture. You design the system your team will use to decide.
Four intelligence layers. Four points where AI delivers or deceives.
Strategy work as one big block can neither be tested nor improved. We break it into four layers. Each has its own workflows, its own data logic, and its own limits. By the end, you know which layer your function actually sits on.
01 · Market Intelligence
What's happening out there, and do you hear about it in time?
- From an annual trend radar to continuous scanning
- Source quality and relevance filters: what you really need to read
- The limits of automated research and how to spot them
02 · Strategic Intelligence
What options do you really have, and what are you betting on?
- Put every real option on the table first, then decide
- Make assumptions explicit: forecast or bet?
- Scenarios and counterpositions to stress-test your own strategy
03 · Organizational Intelligence
What can your organization actually carry?
- From 40 initiatives to 5: the honest capacity question
- Make capabilities, bottlenecks and resistance visible
- Track progress and spot overload early
04 · Decision Intelligence
Does it turn into a decision, and does that decision hold up?
- A proposal that convinces even the committee you're not part of
- Decision log: document decisions so they can be traced
- Where humans remain essential, and why that's a strength
Two days on site.
Six weeks of transfer.
One certificate.
The format is built for transfer. What you create in Innsbruck goes live in your company before the certificate is awarded.
The day starts with you: where does your strategy function stand across the four layers, and which gap is costing you the most right now? Then we work through Market and Strategic Intelligence.
- Impulse: why strategies fizzle out in execution, and why AI doesn't change that
- How to move from analyst to architect of decisions
- Onto the CEO agenda: how to earn a mandate
- You position your own strategy process across the four layers
- Layers 01 and 02 in detail, including the PFISTERER live case
- Result: your prioritized workflow shortlist
7:00 p.m., dinner together. In our experience, the part participants quote most often.
Day two is about building. Between Organizational and Decision Intelligence, you build two workflows on your own case, supported by our Strategy Engineers, who build exactly these workflows in client projects.
- Layers 03 and 04 in detail
- Build phases I and II: two workflows on your real strategy process
- Quality and governance: review routines, error patterns, EU AI Act
- The strategy function of tomorrow: roles between analyst and Strategy Engineer
- Hot seat: Christian Underwood and Prof. Dr. Jürgen Weigand answer the uncomfortable questions
- Your 90-day roadmap
One workflow goes live in your company. You briefly document what worked and what didn't, then we review it together.
- You get one workflow running in your own organization
- You capture what worked and what didn't on three to five pages
- Online review session, 90 minutes, with all participants
- Certificate
The strategy behind Germany's most successful IPO of 2025 came out of this process.
The PFISTERER IPO raised €95 million in fresh capital, and the stock has nearly tripled since. The strategy was developed by the team around Head of Strategy Patrick Weng, with StrategyFrame®AI and without a consulting mandate. The case runs as a live case on day one.
"The StrategyFrame® methodology, from Market Intelligence to Strategy Activation, helped us rethink our strategy work, make it effective and secure our growth for the long term."
Patrick Weng, Head of Strategy at PFISTERER
Read the case studyWho guides the two days
Two perspectives on the same question: fifteen years of hands-on strategy work in mid-sized companies and the academic reality check.
More than 15 years of strategy work with mid-sized companies. Has seen in hundreds of projects why good strategies fail in execution. Built StrategyFrame®AI so companies can act strategically without depending on outside consultants.
Chair of Industrial Organization at WHU. He brings the academic foundation to StrategyFrame® and translates economic complexity into strategic decision models you can actually apply.
A certificate that proves performance, not attendance.
The official certificate from the Management Center Innsbruck in cooperation with StrategyFrame®. Deliberately without ECTS credits and without counting toward a degree: this Masterclass is for people who aren't collecting academic points, but taking away something that works on Monday.
The certificate carries weight because two things come together: the name of an internationally accredited university and a transfer project you deliver inside your own company. That transfer project is exactly why the workflow actually gets built.
Reserve your spot now > Ask your questions firstChief Strategy Officers and Heads of Strategy.
People with a strategy mandate who don't want to run the next cycle the way they ran the last one. One requirement: you bring a real strategy process with you. No prior AI knowledge needed. Not suitable for consultants and vendors, which keeps the room open and candid. For them, there's the Certified Partner Program.
Chief Strategy Officer
You own the company's strategy process and need to rethink it from the ground up.
Head of Strategy
You deliver with a small team and are looking for leverage that works without extra hours.
Head of Corporate Development
Corporate development, M&A, strategic portfolio. Decisions with long-term impact.
Strategy leads in mid-sized companies
In family businesses and hidden champions, where the function needs to be visibly established.
One price. Everything included that you need.
CSO of the AI Future
Masterclass at MCI Innsbruck, including transfer phase and certificate.
- Two days on site at the MCI Campus Innsbruck
- Workflow toolkit to take with you, so you don't start from zero back home
- Meals and a joint dinner on the first evening
- Transfer support: if the workflow gets stuck at your company, we look at it together before it gathers dust
- Official certificate from MCI and StrategyFrame®
10% discount for three or more participants from the same company. Room block at our partner hotel on request.
Reserve your spot now > Ask your questions firstWhat CSOs want to know beforehand.
Because the tool isn't the bottleneck. A language model answers the question you ask. The real work is putting the right questions in the right order, making assumptions visible and documenting results so a board will follow them. That's exactly the sequence you build here, on your own case, based on a framework drawn from more than 100 strategy processes.
Then the transfer phase starts. Six weeks later, a workflow has run inside your company, you write up on three to five pages what worked, and we review it together in an online session. Only then do you get the certificate.
Good, then bring it along. Over two days, we use your real process as the material and break it down on four levels. By the end, you'll know which gap is costing you the most right now, and you'll have two workflows to close it.