Is your company killing innovation without knowing it?
Ben Bensaou on Why Innovation Is a Habit, Not a Breakthrough
Innovation is not a lightning strike. It’s a skill, a process, a habit. In this episode of “Hope Is Not a Strategy”, Christian Underwood speaks with Prof. Ben Bensaou from INSEAD about what it really takes to build a culture of everyday innovation.
Innovation for Everyone, Not Just the Elite Few
Ben Bensaou challenges the myth that innovation is reserved for tech geniuses or Silicon Valley founders. His research across 100+ organizations reveals a different truth: Innovation lives in the minds of all employees, if we just give them permission to use it. The real challenge? Unlocking that potential.
Stop Innovation, Start Innovating
The word “innovation” can feel intimidating. That’s why Ben Bensaou encourages us to shift our language, and mindset, to the process of innovating. It’s not about having the next billion-dollar idea. It’s about nurturing curiosity, encouraging experimentation, and creating space to observe and learn from real customers. Innovating is a muscle we can all train.
Two Engines, One Organization
In Ben Bensaou’s model, great companies run on two engines: the Execution Engine, focused on today’s performance, and the Innovating Engine, which explores tomorrow’s possibilities. The trick? These engines must run in parallel. Everyone, from the factory floor to the C-suite, should have time and space to engage in small acts of creativity.
The Power of Permission and Gratitude
Leaders don’t need to have all the ideas, but they must create a culture where ideas are welcomed. That starts with giving people permission to think differently. And when they do speak up, even if it’s just a small suggestion? Say thank you. “An idea is a gift,” says Ben Bensaou. “Treat it as one.”
Practical Takeaways for Leaders
This episode is a must-listen for business leaders, team managers, and anyone looking to spark innovation within their organization. It’s not about disruption. It’s about discipline, encouragement, and believing that everyone has the potential to innovate.
🎧 Listen now to discover how small steps can create big change
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