#65 No strategy without data - first steps for simple data strategies in SMEs
In the new podcast episode, we have an absolute expert in business intelligence and the CEO of bimanu, Swen Göllner, as our guest. Together with Christian, we explore the fascinating world of data strategies in SMEs and learn how companies can make the most of their data to succeed in these dynamic times.
Data is the new gold
Swen explains why data is invaluable for companies and how it can support strategic decisions. He shows how companies often recognize the value of their data, but don't know where to start. We learn how companies can automate and optimize their data preparation to gain more time for analysis and unlock the true value of their data.
Reduce complexity
It provides practical insights into how companies can successfully put data strategies into practice. From considering all existing commercial data to implementing low-code solutions, Swen shows how companies can use their data efficiently without having to hire additional IT staff.
No AI without data
We learn why it is crucial to first build a solid database before considering the use of artificial intelligence. Swen emphasizes the importance of well-prepared data for data-driven business models and shows how companies can use data analysis to optimize sustainable processes.
Technological developments and personal drive
Swen shares his experience of dealing with the constant changes and rapid pace of technology. He encourages companies not to be held back by internal discussions, but to move forward courageously and learn from mistakes. His personal drive is to combine digitalization and sustainability to secure jobs and help entrepreneurs to be able to rely on their data.
Tips for SMEs
Finally, Swen gives valuable tips for SMEs that want to develop an effective data strategy. From analyzing internal processes to exchanging ideas with other companies, we learn how companies can take the first steps towards a successful data strategy.
Stay tuned and don't miss our new exciting episode!
For all those who want to know more: Swen's book will be published by GABL Verlag on 28.03.2024: 33 impulses for simple data strategies in medium-sized businesses
#Data strategy #BusinessIntelligence #AI #Sustainability #Medium-sized companies #Podcast
SHOWNOTES
Christian Underwood Prof. Jürgen Weigand StrategyFrame Podcast "Hoffnung ist keine Strategie" Book "Hoffnung ist keine Strategie" Book "33 Impulse für einfache Datenstrategien im Mittelstand" Swen Göllner bimanu Podcast Wertgeschätzt