#65 No strategy without data: first steps toward simple data strategies for mid-sized companies
This episode was recorded in German.
In this new podcast episode, we're joined by an absolute expert in business intelligence and the CEO of bimanu, Swen Göllner. Together with Christian, we explore the fascinating world of data strategies in mid-sized companies and learn how businesses can make the most of their data to succeed in these dynamic times.
Data is the new gold
Swen explains why data is invaluable for companies and how it can support strategic decisions. He points out that while most companies recognize the value of their data, they don't know where to start. We learn how companies can automate and optimize the way they prepare data to free up time for analysis and unlock the true value of their data.
Reducing complexity
You'll get practical insights into how companies can put data strategies into practice successfully. From taking all existing commercial data into account to implementing low-code solutions, Swen shows how companies can use their data efficiently without hiring additional IT staff.
No AI without data
We learn why it's crucial to build a solid data foundation first, before considering the use of artificial intelligence. Swen emphasizes the importance of well-prepared data for data-driven business models and shows how companies can use data analysis to optimize processes sustainably.
Technological developments and personal motivation
Swen shares his experience dealing with constant change and the rapid pace of technology. He encourages companies not to let internal debates hold them back, but to move forward boldly and learn from their mistakes. His personal motivation: combining digitalization and sustainability to secure jobs and help entrepreneurs rely on their data.
Tips for mid-sized companies
To close, Swen shares valuable tips for mid-sized companies that want to develop an effective data strategy. From analyzing internal processes to exchanging ideas with other companies, we learn how companies can take the first steps toward a successful data strategy.
Stay tuned and don't miss our exciting new episode!
For everyone who wants to know more: Swen's book will be published by GABL Verlag on March 28, 2024: 33 Impulse für einfache Datenstrategien im Mittelstand
#DataStrategy #BusinessIntelligence #AI #Sustainability #MidSizedCompanies #Podcast
SHOW NOTES
Christian Underwood Prof. Jürgen Weigand StrategyFrame Podcast "Hope Is Not a Strategy" Book "Hope Is Not a Strategy" Book "33 Impulse für einfache Datenstrategien im Mittelstand" Swen Göllner bimanu Podcast Wertgeschätzt