#59 How to gain valuable insights with strategy interviews

This episode of “HOPE IS NOT A STRATEGY” is all about strategy interviews as part of the situation analysis in a company's strategy process. The situation analysis is a decisive step in the strategy process. It involves a thorough examination of internal and external factors in order to understand where the company currently stands. That includes aspects such as market conditions, the competitive environment, customer needs and internal resources. Using qualitative, semi-structured, exploratory interviews in the situation analysis makes it possible to gather not just quantitative data but qualitative insights as well. This can help uncover hidden problems, opportunities and challenges that purely numerical analysis would never reveal. Stakeholders, both internal and external, should be included in the analysis to get a complete perspective. The results of the situation analysis serve as the foundation for developing an effective corporate strategy based on real insights and real needs. The main challenge is to create a shared understanding of the strategy process within the leadership team and to accept differing perspectives. That is why the recommendation is to run high-quality situation analyses based on exploratory interviews. It's important not to look only at the numbers, but to consider the human aspects too. Internal interviews should include members of the core team to build a better understanding before the workshops take place. There should be no more than 30 strategy interviews, and they should involve a range of stakeholders, both internal and external. In this podcast episode, Christian Underwood shares tips on preparing and conducting strategy interviews. Participation should always be voluntary, though the response is usually positive. The results should be evaluated anonymously, and the process takes about six to eight weeks. If you want to learn how to use strategy interviews effectively and conduct them successfully, listen to the episode now!SHOWNOTESChristian UnderwoodStrategyFrame

Podcast episode"What a precise situation analysis can do for your corporate strategy"Podcast "Hope Is Not a Strategy" Book "Hope Is Not a Strategy"