#59 How to gain valuable insights with strategy interviews

In this episode of "HOPE IS NOT STRATEGY", everything revolves around the exciting topic of strategy interviews as part of the situation analysis in a company's strategy process. Situation analysis is a crucial step in the strategy process. It involves a comprehensive examination of internal and external factors in order to understand the company's current situation. This includes aspects such as market conditions, the competitive environment, customer needs and internal resources. The use of qualitative, semi-structured, exploratory interviews in situational analysis makes it possible to gain not only quantitative data but also qualitative insights. This can help to uncover hidden problems, opportunities and challenges that would not be apparent through purely numerical analysis. Stakeholders, both internal and external, should be included in the analysis to gain a comprehensive perspective. The results of the situation analysis serve as the basis for developing an effective corporate strategy based on real insights and needs. The main challenge is to create a common understanding of the strategy process within the management team and to accept different perspectives. The recommendation is therefore to conduct high-quality situation analyses based on exploratory interviews. It is important not only to look at the numbers, but also to consider the human aspects. Internal interviews should include members of the core team to create a better understanding before workshops take place. Strategic interviews should be no more than 30 and involve different stakeholders, both internal and external. In this podcast episode, Christian Underwood gives advice on how to prepare and conduct strategy interviews. Interviews should always be voluntary, but are usually met with a positive response. The results should be analyzed anonymously and the process takes about six to eight weeks. If you would like to learn how to use strategy interviews effectively and conduct them successfully, listen to the episode now!SHOWNOTESChristian Underwood StrategyFrame

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