#58 Dual transformation: How to open up new business areas alongside your core business.
This episode was recorded in German.
Dual transformation is a strategic approach designed to make companies fit for the future by combining two central elements: repositioning the existing business and making smart use of unique capabilities for future growth. Inspired by concepts such as "Dual Transformation" by Gilbert and Johnson, it is not only a challenge but also a significant opportunity for leadership teams.In this episode of "HOPE IS NOT A STRATEGY," everything revolves around exactly this growth engine for the future: dual transformation. It is a strategic approach that helps companies adapt to a constantly changing business environment and achieve sustainable growth.Christian Underwood, host of the episode, underlines how crucial this approach is for a company's future direction. Dual transformation combines two key elements: repositioning the existing business and making smart use of unique capabilities for future growth.It is especially important to focus on the core business first, before diving into innovative experiments. The point of this approach is to avoid losing momentum and creating confusion by defining clear steps for setting up the core business, freeing up resources for experiments.In the episode, Christian Underwood shares not only theory but also practical experience. He warns against tackling innovation and the core business at the same time, since that can create real problems. Examples such as Amazon's successful use of its server capacity for AWS make it clear how dual transformation can innovate out of the strengths of the core business.The episode also covers various methods, including idea generation with strategic intuition and the idea generation matrix. The steps from spotting trends to developing clear value propositions and business models are explained in detail.Christian Underwood encourages listeners to experiment, to identify unique capabilities and resources, and to spot trends in order to create authentic value propositions. For anyone who wants to learn more about dual transformation and strategy, this episode offers a valuable look at the future of business direction. Listen now and find out how dual transformation can become the decisive growth engine for your company.SHOWNOTESChristian Underwood StrategyFrame Podcast "Hope Is Not a Strategy" Book "Hope Is Not a Strategy"