#05 Bridging aid, short-time working allowance, liquidity dilemma? How to lead your company out of the crisis
Corona has plunged many companies and entrepreneurs into an unprecedented crisis. State bridging aid, short-time work benefits and the suspension of the obligation to file for insolvency, which finally expired at the end of April, have so far prevented a major wave of insolvencies, but more than just the principle of "hope" is needed to ensure that business models fly again after the crisis. If there is a strategy crisis in addition to the acute liquidity crisis, courage and momentum are needed.we talk to Dr. Andres about why insolvency doesn't have to be a "horror scenario" and how he is working alongside entrepreneurs and managing directors to try to reposition the company for the long term.Dr. Andres identifies a lack of disruptive thought patterns and new impetus from outside as one of the main problems for business failure. Management becomes inefficient because money has been earned too well for years and it has not been noticed that the business model could no longer work in the future. In addition, the focus in the product belly store is very often lost in order to be able to serve all individual customer wishes. There is a lack of overview of which products earn you money profitably, because "et hätt noch emmer joot jejange", as they say in the Rhineland, and in our new episode "Brand New Start" you can find out how to use the momentum correctly to confidently find your way out of the crisis with your management team and employees, and why you should systematically organize fresh ideas and new perspectives.
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