#05 Bridging aid, short-time work benefits, liquidity dilemma? How to lead your company out of a crisis
This episode was recorded in German.
Covid pushed many companies and business owners into an unprecedented crisis. Government bridging aid, short-time work benefits and the suspension of the obligation to file for insolvency, which finally expired completely at the end of April, have prevented a major wave of insolvencies so far.But if business models are to take off again after the crisis, hope alone won't cut it. Because when an acute liquidity crisis is compounded by a strategy crisis, you need courage and momentum.We talk with Dr. Andres about why insolvency doesn't have to be a horror scenario, and how he works alongside owners and managing directors to rebuild their companies for the long term.One of the main reasons companies fail, according to Dr. Andres, is the absence of disruptive thinking and fresh input from outside. Management becomes inefficient because the money came in too easily for years and nobody noticed that the business model might stop working. On top of that, focus often gets lost in a sprawling product range built to serve every last customer request. There's no clear view of which products actually make money, because "et hätt noch emmer joot jejange", as they say in the Rhineland: it has always worked out so far.How to use momentum properly to walk the path out of the crisis together with your leadership team and employees, and why you should organize fresh ideas and new perspectives systematically, is what you'll hear in our new episode of "Brand New Start."
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