#04 How to put an end to collecting data at random
This episode was recorded in German.
Christian Underwood in conversation with Dr. Imme Baumüller, Director Data Technology & Business Intelligence at Handelsblatt Media Group
In this episode, we talk with Imme about how to collect, prepare and share data for strategic decision-making, and how companies like Handelsblatt Media Group turn that into a competitive advantage without compromising journalistic independence, a value they hold high.Data is never an end in itself. Strategic decisions based on data require a valid foundation and excellent communication. You have to understand people's problems in order to offer them data-driven solutions and adapt editorial routines accordingly. That doesn't always go over well. Employees don't want their performance judged by machine algorithms, and the excessive data collection of large companies often makes consumers uneasy. Handelsblatt takes these concerns seriously: with data-driven offerings such as personalized content, it keeps up an intensive dialogue with users and works closely with employees to build acceptance and demonstrate the value of working with data.So how do you still develop and execute a solid data strategy? How do you turn information from data into real insight? And what will carry more weight in the future, data-driven analysis or human gut instinct? Enjoy HIKS episode #04, "It's the data, stupid!"