#04 How to put an end to the problem of indiscriminate data collection for good

Christian Underwood in conversation with Dr. Imme Baumüller, Director Data Technology & Business Intelligence at the Handelsblatt Media Group

In this episode, we talk to Imme about how data can be collected, processed and made available for strategic decision-making in order to achieve a competitive advantage in companies such as the Handelsblatt Media Group without compromising the high value of journalistic independence. In order for strategic decisions to be made on the basis of data, a valid foundation and excellent communication work are required. It is important to understand people's problems in order to be able to provide them with data-based solutions and adapt the editorial routine accordingly. However, this is not always met with enthusiasm. Employees do not want to have their performance checked by machine algorithms, while consumers often feel uneasy about the excessive data collection of large companies. Handelsblatt takes these concerns seriously, always seeks an intensive exchange with users when it comes to data-based offerings, such as the personalization of content, and relies on close cooperation with employees to promote the acceptance and benefits of data-based work.so how do you still manage to approach and implement a sound data strategy? How do you turn information from data into real insights? And what will weigh more in the future - data-based analyses or human gut feeling? Enjoy the HIKS episode #04 "It's the data, stupid!".